Social Media Shopping

  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … Despite its ups and downs, social commerce has experienced huge growth in recent years. While adoption among brands and certain consumers is on the rise, social commerce still faces significant roadblocks in the form of consumer sentiment and general reluctance. A report from Sumo Heavy Industries examined this continued resistance. According…

    AllTwitterin Social- 24 readers -
  • 67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

    … is expected to rise by 8 percent this year – it’s no wonder that social has become so important to so many brands. Indeed, more than two-thirds will spend more on social during the holiday season than last year, but almost exclusively on the top networks, such as Facebook, Twitter and Instagram. Just 16 percent are investing in Snapchat, and less than one in 10 are putting any cash into Yo. Check the visual below for more holiday social marketing trends, which comes courtesy of Offerpop. (Source: Offerpop.) …

    Shea Bennett/ AllTwitterin Social Facebook Twitter- 7 readers -
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