Social Media Shopping

  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics. The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns…

    AllTwitterin Social- 21 readers -
  • 67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

    … is expected to rise by 8 percent this year – it’s no wonder that social has become so important to so many brands. Indeed, more than two-thirds will spend more on social during the holiday season than last year, but almost exclusively on the top networks, such as Facebook, Twitter and Instagram. Just 16 percent are investing in Snapchat, and less than one in 10 are putting any cash into Yo. Check the visual below for more holiday social marketing trends, which comes courtesy of Offerpop. (Source: Offerpop.) …

    Shea Bennett/ AllTwitterin Social Facebook Twitter- 7 readers -
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