Social Media Software

  • Just 15% of Marketers Think Social Media Software is Useful

    … If there’s one thing that the internet has given us in spades it’s data. There’s so much data, in fact, that we need software to make sense of it all so we can drive our marketing campaigns forward. But which digital tools actually convert these metrics into actual return on investment (ROI)? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitterin Social- 5 readers -
  • Here Comes the Content Marketing Shakeout

    …, and from whom? The overwhelming majority of these content marketing outfits are trying to target the same FORTUNE 1000 customer base. The good news about that market segment is that they have a lot of money, but the bad news is that there are only 1,000 potential customers in that cohort. As a category, content marketing software is manifestly…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • Say Hello To The Content Marketing Stack

    … solutions. Acquisitions Everywhere M&A activity is rapid and accelerating. Content marketing vendors (as well as adjacent companies, such as email marketing, social media marketing software and marketing automation software providers) are being acquired by the three large enterprise players that all hope to integrate them with their larger marketing…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
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