Social Media Software

  • Just 15% of Marketers Think Social Media Software is Useful

    … If there’s one thing that the internet has given us in spades it’s data. There’s so much data, in fact, that we need software to make sense of it all so we can drive our marketing campaigns forward. But which digital tools actually convert these metrics into actual return on investment (ROI)? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitterin Social- 5 readers -
  • Here Comes the Content Marketing Shakeout

    … that are backing content marketing software did not back the most recent comparable SAAS run up (a.k.a. social media marketing software). They missed out on the prior frenzy, and are going to make damn sure they don’t get left at the dock again. As an active VC myself, I fully understand that emotion. When you see the high dollar exits from Radian6, Buddy…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • Say Hello To The Content Marketing Stack

    … the race to build the first content stack? Currently, it's Adobe's battle to lose. With their Creative Cloud, they're far ahead of the game, and they have announced long-anticipated plans to integrate the Creative Cloud with the Marketing Cloud. The Integration Challenge But integration is easier (and faster) said than done. It must be noted…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
Get the top posts daily into your mailbox!