Social Media Software

  • Just 15% of Marketers Think Social Media Software is Useful

    … If there’s one thing that the internet has given us in spades it’s data. There’s so much data, in fact, that we need software to make sense of it all so we can drive our marketing campaigns forward. But which digital tools actually convert these metrics into actual return on investment (ROI)? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitterin Social- 5 readers -
  • Here Comes the Content Marketing Shakeout

    … that are backing content marketing software did not back the most recent comparable SAAS run up (a.k.a. social media marketing software). They missed out on the prior frenzy, and are going to make damn sure they don’t get left at the dock again. As an active VC myself, I fully understand that emotion. When you see the high dollar exits from Radian6, Buddy…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • Say Hello To The Content Marketing Stack

    … clouds. Already, they're beginning to use terms such as "content alignment" and "converged media" in sales collateral and value propositions. Converged media, the blending of paid, owned and earned media, is also contributing to this trend. With content at the core of advertising, social media and PR, as well as a brand's owned media channels…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
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