Social Media Software

  • Just 15% of Marketers Think Social Media Software is Useful

    … If there’s one thing that the internet has given us in spades it’s data. There’s so much data, in fact, that we need software to make sense of it all so we can drive our marketing campaigns forward. But which digital tools actually convert these metrics into actual return on investment (ROI)? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitterin Social- 5 readers -
  • Here Comes the Content Marketing Shakeout

    … freebies alongside enterprise software stacks SAP and Oracle (a Convince & Convert client), and many other firms that are trying to enter the content marketing orbit, such as influencer marketplace TapInfluence (a sponsor of this blog), and competitive metrics analyzer Track Maven. Many more software companies and agencies attended without…

    Jay Baer/ Convince and Convertin Social Content- 9 readers -
  • Say Hello To The Content Marketing Stack

    … solutions. Acquisitions Everywhere M&A activity is rapid and accelerating. Content marketing vendors (as well as adjacent companies, such as email marketing, social media marketing software and marketing automation software providers) are being acquired by the three large enterprise players that all hope to integrate them with their larger marketing…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
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