Social Media Solutions

  • Why it takes so long to achieve social media success

    … of the chart when everybody seems to be preoccupied with ROI. Perhaps marketers are beginning to finally acknowledge the important qualitative benefits of social media marketing. Social media success takes time Now let’s refer to the chart at the top of the post again. When we compare a soft benefit like awareness with a “hard” benefit like sales, we…

    {grow}in Social- 25 readers -
  • Your social media strategy plan: Where do you START?

    … in your company culture? 6. Considering social media measurement Here is an exercise I use to get a leadership team focused on real business results. Ask them “If we meet in this room a year from now and you are telling me how successful our social media marketing effort has been … what would have happened?” This usually sparks a good discussion…

    {grow}in Social Content Facebook Twitter YouTube- 13 readers -
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