Social Media Strategy

    • Brands need to stop the insanity and invest in true influence

      By Avtar Ram Singh, {grow} Contributing Columnist Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. It’s also becoming confusing and controversial. A brilliant piece of journalism from The New York Times cast some light on the rise of social media bots and the inflated fo ...

      {grow}- 7 readers -
  • 10 Profound digital marketing trends to you need to know about now

    …. Be cool, not creepy — How does a company engage in a private channel without being creepy? Make them fun. Chatbots will become a source of delight and entertainment. Discovery — When we figure out how to use chatbots to connect in this space, how do we get people to discover us? Aflac recently ran ads promoting their duck-based chatbot, the first…

    {grow}- 26 readers -
  • How Many Social Media Accounts Does Your Company Need?

    … By Brooke B. Sellas, {grow} Contributing Columnist There’s often a debate over social media accounts; larger companies frequently feel they need a local presence for every office. But is that a smart strategy? When it comes to a global versus local debate, who should win? Let’s discuss. The Case For Global Social Media Accounts When…

    {grow}in Social How To's- 11 readers -
  • Digital marketing: A discussion on three touchy subjects

    … implication for marketers: A very common strategy of “piling on” to popular content topics doesn’t work. Outing people on social media — We discuss the recent sexual harassment episodes involving Weinstein, Spacey and Scoble and how social media has become the engine for “outing.” What are the implications for business, for marketing, for working…

    {grow}in Social- 9 readers -
  • The surprising NEW TRUTH about Twitter

    … is no better opportunity to create a personal touch than acknowledging personal tweets. A social media blueprint My deep dive convinced me that Twitter is a grossly underestimated source of opportunities for personal and business growth. This all-new edition of the classic book will help you navigate these ideas, with step-by-step instructions…

    {grow}in Social- 8 readers -
  • How to find homegrown content marketing evangelists

    … By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train…

    {grow}in Content How To's- 10 readers -
  • Heed these 3 social media lessons in politically-charged times

    … the past months because they betrayed the ‘brand promise’ of their social media profiles. Authors and online content creators who I counted on to share messages about their expertise now unleash political rants and controversial statements. I feel betrayed as their best content gets drowned in the rants. I know I’m not alone. I’ve seen some…

    {grow}- 13 readers -
  • Why the content marketing future is NOT in video content

    … never listened to one audio book. I simply can’t pay attention to audio content even though I know audio books are booming and incredibly popular. I am not an audio learner. Hitting the wall Video, audio, and visual content have been absolutely exploding, while many social media gurus are calling for the death of the blog. The reason these content…

    {grow}- 23 readers -
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

    {grow}- 16 readers -
  • Ranking Better by NOT Focusing on Social Media

    … networks as well. Since most of the people here are professionals, let’s use LinkedIn as an example. Most of the members that found you on LinkedIn have used the search tool to look for someone with your qualifications. So, you should make sure that your LinkedIn profile is optimized because it actually improves your profile’s visibility if your…

    SEO Hacker Blogin Social- 20 readers -
  • 3 Valuable lessons content creators can take from popular fiction

    … to punish crime—yeah, the gamut ran wild. I consumed the fiction onslaught for entertainment purposes, but I always learn something for my online career and life. Most entrepreneurs and content creators I know tend to consume mostly non-fiction. They read books about technology, social media or entrepreneurship. What they often forget is that fiction…

    {grow}in Content- 14 readers -
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