Social Media Strategy

  • How to be strategically authentic

    … on the web varies greatly from the “full meal deal” which includes addictions, neuroses, and break-ups, to the “stoic plan” which contains very little personal information at all. The amount of personal information we share isn’t just a reflection of our personality. It’s a reflection of who we want to be and the story we want to tell about ourselves…

    {grow}in How To's- 14 readers -
  • How to Get Your Social Media Budget Approved

    … Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get…

    Pam Moore/ Pam Marketing Nutin Social Content How To's- 17 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 29 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … the video above, you can view it on YouTube: Make it Count. Those are a few highlights and I want to emphasize these are not necessarily my opinions, they are the views of the speakers. Check out part 2 tomorrow! Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}- 21 readers -
  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 25 readers -
  • Three ideas to end the social media poison

    … By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart…

    {grow}in Social- 12 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … for influencers.” 10) The rise of the private networks About a year ago I wrote a post about a milestone. For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). Social media use is still growing too…

    {grow}- 21 readers -
  • What to do if the president tweets you

    … a social media strategy and an established Twitter presence in place before something happens. If your response begins with figuring out who is managing your Twitter account (or worse, opening an account!) you’re already too late. You’re not going to get any warning about this. The only plan is to be prepared. A response to a presidential tweet is a big…

    {grow}- 25 readers -
  • The new standards for strategy and social media success

    … the first step is to take a rational look at what is possible. What is the current strategy, if they even have one? What are the obstacles to success, both real and perceived? Is the organization ready for a public social media presence? Are they a conversational brand, meaning, is this a natural fit for the company or will it take extraordinary…

    {grow}in Social- 31 readers -
  • The five great questions of content marketing

    … the Media Rating Council guidelines: 50 percent view for two seconds. Ha, is that how the creative team packaged the message?” 2. Specific measurement “We still have clients who want to know how many conversions can be attributed to specific platforms or even pieces of content — and often the brands who want to know this are the ones without…

    {grow}in Content- 21 readers -
  • Entering Protopia and a world of continuous marketing disruption

    … become endless newbies because we’re entering what amounts to a new operating system for the marketing profession. Foremost among these shifts is artificial intelligence. While we see ads about IBM’s Watson perform gimmicky party tricks like designing a glowing dress or a personalized cocktail, the true impact of cognitive computing…

    {grow}in Mobile- 26 readers -
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