Social Media Strategy

    • Understanding Generational Social Media Preferences

      By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7 in 10 Gen Xers will likely purchase ...

      {grow}in Social- 27 readers -
    • How to Get Your Social Media Budget Approved

      Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, ...

      Pam Moore/ Pam Marketing Nutin Social Content How To's- 15 readers -
    • How business strategy is being re-invented by social media

      By Mark Schaefer My friend Mitch Joel has been on a roll lately. I’ve always considered him one of the world’s great marketing bloggers but the quality of his thinking lately seems to have gone up a notch. If you don’t yet subscribe to his blog Six Pixels of Separation, you should! One of his recent posts inspired today’s topic … and it’s a juicy one: How social media is upe ...

      {grow}in Social How To's- 21 readers -
  • How to be strategically authentic

    … show up: in life, in a post, in a meeting. If you’re on the web for non-business reasons, go for it. Let’s hear about that snotty nose if that’s what’s on your mind today. However, if you’re a business person and social media is part of your business, I think it’s OK to curate a bit. I know this advice is different than what most people suggest…

    {grow}in How To's- 6 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … the video above, you can view it on YouTube: Make it Count. Those are a few highlights and I want to emphasize these are not necessarily my opinions, they are the views of the speakers. Check out part 2 tomorrow! Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}- 18 readers -
  • Three ideas to end the social media poison

    … the most positive year ever. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. His latest novel is available on Amazon for just $2.99! Consider his artwork for your next project: http://www.marsdorian.com Original illustration by the author. The post Three ideas to end the social media poison appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 10 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … and at the top of the list is branding. Creating an emotional connection with customers that encourages them to seek us out amid all that noise is more important than ever. 9) Influence marketing I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs. It seemed that no matter the topic…

    {grow}- 19 readers -
  • Surprise! It’s not about passion. Five lessons on building a huge personal brand

    … By Mark Schaefer I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! And you can see a “trailer” for the book here: Click here if you can’t see the KNOWN book trailer…

    {grow}- 16 readers -
  • What to do if the president tweets you

    … a social media strategy and an established Twitter presence in place before something happens. If your response begins with figuring out who is managing your Twitter account (or worse, opening an account!) you’re already too late. You’re not going to get any warning about this. The only plan is to be prepared. A response to a presidential tweet is a big…

    {grow}- 23 readers -
  • The new standards for strategy and social media success

    … the first step is to take a rational look at what is possible. What is the current strategy, if they even have one? What are the obstacles to success, both real and perceived? Is the organization ready for a public social media presence? Are they a conversational brand, meaning, is this a natural fit for the company or will it take extraordinary…

    {grow}in Social- 30 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 19 readers -
  • Entering Protopia and a world of continuous marketing disruption

    …. By the mid-2000s we witnessed a true information revolution enabled by smartphones and social media. But change still occurred in fits and starts — Ten years later, many companies are still just getting into social media and mobile marketing. It’s been a joke among my marketing friends that it has been “The Year of Mobile” for the past five years! My…

    {grow}in Mobile- 24 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 13 readers -
  • Content marketing strategy: Start with questions, end with insights

    … to focus on “insights” instead of just “answers.” For example, I often write on the topic of marketing strategy. I consulted with AnswerThePublic.com and it determined that a popular topic for me to answer would be “Why Social Media is Important.” I googled this phrase and it generated 255 million results. That’s an incredibly saturated topic. If I…

    {grow}in Content- 13 readers -
  • Three drastic marketing changes ahead for 2017

    … to survive and thrive in the online world. Goodbye website For the longest time, I have believed that your personal website was the most important part of your online presence. The holy grail. The mother base of all missions. Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients…

    {grow}in Social- 13 readers -
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