Social Media Strategy

    • 5 Reasons Your Social Media Marketing Program is Failing

      Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required.

      Pam Marketing Nutin Social Content- 17 readers -
    • 19-Year-Old Shows Anybody Can Become Known With Commitment

      By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become known today. Even if you’re 19.

      {grow}- 17 readers -
    • The right time to ignore popular marketing advice

      By Mars Dorian, {grow} Contributing Columnist The web is full of marketing advice that sounds good but is divorced from reality. Whether you find marketing tips in books, blog posts, webinars, or YouTube videos, there’s a lot of false assumptions and misleading tips that either waste your time, or worse, lead you astray.

      {grow}- 13 readers -
  • 6 Unique Processes to Spy on Your Competitors

    … No matter what type of business you have, there is always going to be competition. Even if you’re a leader in your domain or you’re just a start-up, you should always keep a close eye on the competitors. Easy to say, hard to do, right? In the online world, some may argue that this task is easier since everything is just a click away and there…

    Razvan Gavrilas/ cognitiveSEOin Social Paid Search- 10 readers -
  • Content monetization, brocial media, and the role of love in business

    … you in to facilitate a workshop for our company. We’re starting to develop a new content marketing strategy and I want you to guide this for us.” Now this is the interesting part. I had never met this man or even corresponded with him before. But he had read my blog for years. And that led him to my book The Content Code, and ultimately this phone…

    {grow}in Content- 27 readers -
  • How to be strategically authentic

    … show up: in life, in a post, in a meeting. If you’re on the web for non-business reasons, go for it. Let’s hear about that snotty nose if that’s what’s on your mind today. However, if you’re a business person and social media is part of your business, I think it’s OK to curate a bit. I know this advice is different than what most people suggest…

    {grow}in How To's- 14 readers -
  • How to Get Your Social Media Budget Approved

    … with employees who want to power up your brand and could be loyal brand advocates but you can’t get the support you need to empower them Would you like answers to these questions? If yes, you have landed on the right blog and podcast today. One of the biggest challenges business, digital and social marketing leaders face across organizations of all…

    Pam Moore/ Pam Marketing Nutin Social Content How To's- 25 readers -
  • Understanding Generational Social Media Preferences

    … in 10 Gen Xers will likely purchase something from a brand they follow 64.7% of Gen Xers use Facebook regularly Gen Xers are twice as likely to follow a brand on social as Baby Boomers are The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. I’ll unpack the most important stats here to underscore…

    {grow}in Social- 30 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … explained how also journalism needs to rebuild from the rubble. My notes: Journalism has done a sucky job evolving. They are focused on temporary tech solutions for long-term problems. Journalism is waiting for somebody else to fix the problem. The competition isn’t the other media, it’s Facebook and Snapchat. All traditional media looks…

    {grow}- 29 readers -
  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 29 readers -
  • Three ideas to end the social media poison

    … the most positive year ever. Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. His latest novel is available on Amazon for just $2.99! Consider his artwork for your next project: http://www.marsdorian.com Original illustration by the author. The post Three ideas to end the social media poison appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 17 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 30 readers -
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