Social Media Strategy

    • Four marketing mega trends nobody’s talking about

      By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace.

      {grow}in Social Content Twitter- 13 readers -
    • HR and social media: 7 Ways HR needs to act like marketing

      By Mark Schaefer I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team. On the flip side of things, maybe success in HR will be led by marketing, or at least HR professionals who think like marketers.

      {grow}in Social- 8 readers -
    • 6 Tips to Overcome Social Media Fatigue in Your Business

      Whether you like it or not, social media fatigue is a fact. A recent study from the Pew Internet Research Project showed that 61% of respondents at least once took a voluntary multi-week break from Facebook. What does this mean for your social media strategy? If you think expanding your reach to yet another social network is a solution, you’re not alone.

      Relevancein Social Facebook Twitter- 13 readers -
  • Which Social Media Platforms Should You Use for SEO?

    … Search Marketing Newsletter Read by over 18,000 small business people, our free monthly newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about: getting better Google rankings search engine optimization link popularity pay per click advertising viral marketing increasing traffic contextual…

    Search Engine Guidein Social SEO Facebook Twitter- 10 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 4 readers -
  • Why Aren’t Your Visitors Sharing Your Post on Social Media

    … in the room. Simply put, you cannot have enough engagement if you are not reaching a large audience with your message. That is why you should focus first on the methods to expand your social reach. A proven strategy is to create your social media group or join an existing one in your particular niche. Consider your target audience to determine the social…

    The Blog Heraldin Social- 7 readers -
  • 8 Strategies to stand out when you’re late to the content marketing game

    …, employees, history and values. Hero — The epic content that goes viral. An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. 3. Try a new content form One…

    {grow}in Social Content- 17 readers -
  • Pinterest for Business by the Numbers – Should Your Business Have an Interest in Pinterest?

    … in a Nutshell Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media – Building Your Media Foundation How to Subscribe to Social Zoom Factor Podcast iTunes Stitcher SoundCloud Related Stories You Can’t Buy Brand Advocates or Social Media Friends Instagram Stories vs SnapChat in a Nutshell – What You Need to Know 5 Step Success Strategy to Prioritize Social Networks for Your Business …

    Pam Moore/ Pam Marketing Nutin Social Content- 10 readers -
  • Success may mean staying true to what you know is true

    … of existing employees already working on other jobs. I began to twitch. In week four, another one of my imperatives bit the dust … and you can probably predict where this going. Nowhere. The truth you know is true Piece by piece, my plan was dismantled. Instead of fighting for a strategy based on my own experience, my own intelligence, and what I knew…

    {grow}- 5 readers -
  • Why Twitter Direct Messages Outperform Marketing Emails

    … characters, so you can provide more content. And because only its sender and recipient can view a DM, the channel provides authentic one-on-one interactions. By sending a personalized DM at the right stage in a customer’s journey, you’re not just showing a strong social media presence — you’re also piercing through the noise of inbox spam to reach…

    Relevancein Social EMail Twitter- 8 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … companies are weak on social selling, but we had a sneaky suspicion that things are changing. We hosted a live Twitter chat with exhibitors and 20 companies joined the chat. The chat lasted for just over an hour and generated a huge amount of excitement among exhibitors. It boosted their pre-event marketing by generating content to be posted live…

    {grow}- 5 readers -
  • A reasonable guide to reddit for marketers

    … post karma, comment karma is vital to new users, as in many subreddits you are prohibited from posting until you’ve accumulated positive comment karma. This practice helps ban trolls from posting. As a marketer, you will want to achieve high values of both numbers. These numbers prove your worth to the community, and will protect you from…

    {grow}in Social- 7 readers -
  • 5 Ways to distinguish your content and brand by using research

    …. If a sharp, clear graph like the one below from Statista can’t be drawn from your data, you’re doing it wrong. Final Thoughts There has been a lot of talk about the flood of content that overwhelms us (my friend Mark Schaefer calls it content shock) and there is no question that it is harder than ever to stand out with research studies or any other kind…

    {grow}in Content- 7 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 19 readers -
  • Finally, the truth about social media and customer engagement

    … an example. I was doing a project for a company in the gaming industry. They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. But they were frustrated because they weren’t getting any engagement at all. Problem was, when I helped them research their problem, they were engaging in the wrong…

    {grow}- 9 readers -