Social Media Strategy

    • Heed these 3 social media lessons in politically-charged times

      By Mars Dorian, {grow} Contributing Columnist I fondly remember pre-2016 when my tweet stream consisted mostly of posts from authors, bloggers, and creative entrepreneurs. Now in 2017, my Twitter follower list still consists of these types, but one major thing has changed. The newsfeed has become political.

      {grow}- 12 readers -
    • How to find homegrown content marketing evangelists

      By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train contributors from every corner of the company.

      {grow}in Content How To's- 10 readers -
  • Why the content marketing future is NOT in video content

    … By Mark Schaefer A friend and I were recently discussing the many forecasts of video content taking over the internet. “I don’t see it,” he said. “Personally I am not a big video content consumer. My son and I will be sitting at the table eating breakfast and looking at the sports page. I’ll be reading a story about the game and my son…

    {grow}- 18 readers -
  • What is your strategy in an era of brand resistance?

    … your employees than corporate brand advertising, should the focus of the company brand become building the accumulated value of employee personal brands? Will brand value be determined by the sum of (reviews + influencers + employee advocates) instead of ad impressions? What is the role of “brand?” I think there’s another mega-trend here that I…

    {grow}- 15 readers -
  • Ranking Better by NOT Focusing on Social Media

    … because this is an integral part of the success of your social media strategy. If you still haven’t guessed it, if you have the sufficient amount of trust among your audience and customers, they will most probably look for your website regarding promos, new products, and any other news about your brand. It will also open your site to the possibility…

    SEO Hacker Blogin Social- 19 readers -
  • 3 Valuable lessons content creators can take from popular fiction

    … By Mars Dorian, {grow} Contributing Columnist When I traveled to Italy for a month to recover from my creative burnout, I launched through 13 books and watched four complete anime series in a month. Swiss travel thrillers, futuristic health dystopia anime, justice thrillers about the death penalty, young students teaming up with death gods…

    {grow}in Content- 14 readers -
  • Get Bigger Reach with Something You Already Have

    … Old Posts Writing your blog posts with the future in mind is one of the most important habits an SEO could ever hope for. Through writing, blog posts that could last for a long time are one of the smartest, and most time efficient content marketing strategies you could ever have. You could update your blog posts through revamping your headline…

    SEO Hacker Blog- 21 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 21 readers -
  • Five reasons using controversy as a content strategy backfires

    … By Mark Schaefer Some time ago I listened to a young guy on a webinar pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I…

    {grow}in Content- 22 readers -
  • 3 Lessons I learned from my creative burnout

    … By Mars Dorian, {grow} Contributing Columnist This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids. I felt good and useful, at least for a while. Then I burned like a candle dipped into diesel, lit on both ends. The aftermath? I stayed…

    {grow}- 11 readers -
  • The three biggest social media problems are NOT social media problems

    … By Mark Schaefer I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle. But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. I would say about 90 percent…

    {grow}in Social- 24 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 19 readers -
  • The right time to ignore popular marketing advice

    … of conducting my online business, I’ve learned to be more critical and practical about what really works for me. Below, I want to reveal the two majors marketing lessons I’ve learned from consuming ‘false’ advice. 1) Throw away one-liners (AKA test your assumptions) In today’s content-shocked world, we want bite-sized, re-tweetable & catchy one…

    {grow}- 15 readers -
  • 5 Reasons Your Social Media Marketing Program is Failing

    … business result Why being impatient can be disastrous to your social media planning and execution The importance of understanding your customer The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community Supporting Resources: Audience Analysis Worksheet 10 Tips to Stomp Random Acts…

    Pam Marketing Nutin Social Content- 22 readers -
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