Social Media Strategy

    • A significant content insight if you’re marketing personal services

      By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some observations I made: All of their new bu ...

      {grow}- 18 readers -
    • What is your strategy in an era of brand resistance?

      By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind.

      {grow}- 10 readers -
  • Ranking Better by NOT Focusing on Social Media

    … because this is an integral part of the success of your social media strategy. If you still haven’t guessed it, if you have the sufficient amount of trust among your audience and customers, they will most probably look for your website regarding promos, new products, and any other news about your brand. It will also open your site to the possibility…

    SEO Hacker Blogin Social- 15 readers -
  • 3 Valuable lessons content creators can take from popular fiction

    … to punish crime—yeah, the gamut ran wild. I consumed the fiction onslaught for entertainment purposes, but I always learn something for my online career and life. Most entrepreneurs and content creators I know tend to consume mostly non-fiction. They read books about technology, social media or entrepreneurship. What they often forget is that fiction…

    {grow}in Content- 13 readers -
  • Get Bigger Reach with Something You Already Have

    … published for a while now, there will always be a new user that sees your content for the first time. Since the social media industry is something that experiences changes on a regular basis, having content that could be shared multiple times will be an integral part of your social media strategy. SEO and Resharing Resharing content is great…

    SEO Hacker Blog- 18 readers -
  • Five reasons using controversy as a content strategy backfires

    By Mark Schaefer Some time ago I listened to a young guy on a webinar pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I disliked this advice.

    {grow}- 21 readers -
  • 3 Lessons I learned from my creative burnout

    … By Mars Dorian, {grow} Contributing Columnist This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids. I felt good and useful, at least for a while. Then I burned like a candle dipped into diesel, lit on both ends. The aftermath? I stayed…

    {grow}- 11 readers -
  • The three biggest social media problems are NOT social media problems

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. The post The three biggest social media problems are NOT social media problems appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 24 readers -
  • Social media engagement is a lousy metric

    … is conversions and sales. What are your thoughts? How about some engagement! : ) Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast…

    {grow}in Social- 19 readers -
  • The right time to ignore popular marketing advice

    … of conducting my online business, I’ve learned to be more critical and practical about what really works for me. Below, I want to reveal the two majors marketing lessons I’ve learned from consuming ‘false’ advice. 1) Throw away one-liners (AKA test your assumptions) In today’s content-shocked world, we want bite-sized, re-tweetable & catchy one…

    {grow}- 15 readers -
  • 5 Reasons Your Social Media Marketing Program is Failing

    … Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated…

    Pam Marketing Nutin Social Content- 22 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … communication on behalf of the brand, paid off. Baseball Lifestyle 101 is closing in on 450,000 followers on Instagram, its primary social media hub. Here’s how Josh used Instagram to become known in his teen years. Early-Mover Advantage Baseball Lifestyle 101 launched on Instagram in 2013 when the platform’s base was around 100 million users…

    {grow}- 19 readers -
  • 6 Unique Processes to Spy on Your Competitors

    …. See how intuitive is their system compared to yours. Another thing that you need to do is to contact their support to understand how they treat the customers, and also get better to beat the competition. 4. Identify Growth Opportunities in Your Competitors’ Social Media Strategy Social media strategies are something worth watching closely…

    Razvan Gavrilas/ cognitiveSEOin Social Paid Search- 12 readers -
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