Social Media Studies

  • For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

    … With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand…

    Simply Measuredin Social- 14 readers -
  • 5 Proven Instagram Hashtag Strategies from the Airline Industry

    …. However, Emirates Airline has a much higher per post engagement for its hashtag #EmiratesAirline (288 engagements/post as compared with 170 for for Qatar). What Is Working for These Brands? Emirates Airline Emirates Airline uses two hashtags – #HelloTomorrow and #EmiratesAirline. Only #EmiratesAirline was used for this report, since we tracked only…

    Simply Measuredin Social- 11 readers -
  • Introducing the 2016 State of Social Marketing Report

    … was the disconnect between what social marketers are measuring, and what their bosses are asking for. Want a taste of what you’ll get in this 46-page report? Here’s a major finding that you might be interested in: The Social Data Disconnect We surveyed over 350 social media marketers, and found that the metrics being focused on don’t match the needs…

    Kevin Shively/ Simply Measuredin Social- 10 readers -
  • 4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

    Social Media Examiner‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. You should really download the whole thing for maximum value (it’s free!), but I’ve put together some ...

    Lucy Hitz/ Simply Measured- 19 readers -
  • How to Level Up Your Marketing Strategy with Social Listening

    … not see the people we interact with over social media, we can gauge their attitudes from the language they use in their comments. The rest can also be analyzed with the right tools and strategy. What Is Social Listening Exactly? If we were to pool together all the Tweets, Facebook posts, Instagram pics, Pins, and Snaps in one place, we’d be hard pressed…

    Simply Measuredin Social How To's- 9 readers -
  • 3 Surprising Lessons for Marketers from the Future of Social

    … both a lack of proper goal-setting on social (which align with larger business goals), and a lack of robust tools for measuring ROI. The biggest correlation in the survey sample showed that “no” respondents were more likely to report that they used no social media software. This stood out even more when compared to “Yes” respondents to the same…

    Lucy Hitz/ Simply Measuredin Social- 7 readers -
  • Take Our 2016 State of Social Marketing Survey

    … Simply Measured’s second annual State of Social Marketing survey is here, and we’d love for you to participate! The State of Social Marketing Report is a comprehensive look at the social media space, focusing on trends, tactics, and the data behind marketing across each social media network. This survey is an important part of that report…

    Kevin Shively/ Simply Measuredin Social- 11 readers -
  • 5 Instagram Stats You Should Pay Attention to Now

    … and explore what they mean for you, the social marketer. #1: 90% of Interbrand 100 Companies Now Have Instagram Accounts Instagram has gone from “nice to have” to “need to have,” becoming an essential network for social marketers. Brands on the Interbrand 100 list range from sporting goods and luxury products to energy and financial companies. Regardless…

    Lucy Hitz/ Simply Measuredin Social- 6 readers -
  • The 2015 Instagram Industry Report

    … In a very short period of time, Instagram has gone from nice-to-have to need-to-have for social media marketers. Download The network isn’t just a photo-sharing service for teens anymore — it’s a visual storytelling platform that offers both flexibility and function like we’ve never seen before. The ability to create visually compelling…

    Kevin Shively/ Simply Measuredin Social- 8 readers -
  • 10 Facts You Need to Know About Social Media in 2015

    … knowledge on in less than 2 minutes. Want more? This is only the beginning. Download the full report by clicking below. Lucy Hitz I’m the Content Marketing Producer here at Simply Measured, which means I get to research the latest and greatest in social media, and tell you all about it. I love yoga, prosciutto, peaty scotch, poetry, and Taylor Swift. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter. …

    Lucy Hitz/ Simply Measuredin Social- 18 readers -
  • Video Sharing on Facebook Increases 43% Among Top Brands

    … engagement from this type of post. Download the Full 2015 Facebook Industry Report Below This report includes vertical breakdowns for the media, alcohol, technology, automotive, retail, electronics, luxury, financial services, transportation, restaurants, FMCG, diversified, and apparel industries. You’ll learn: How activity is trending for brands in your industry Which tactics and content types work best in your industry Which engagement trends you should watch out for …

    Lucy Hitz/ Simply Measuredin Social- 14 readers -