Social Media Studies

  • What You Can Learn from Dolce & Gabbana’s 5 Instagram Comment Types

    … Instagram, the fastest growing social media platform ever, has become an indispensable tool for brands trying to reach their target audiences, understand those audiences better, and foster trust and credibility. In this “pictures or it didn’t happen” age, Instagram has proven itself integral to forming brand visual identity –especially when…

    Simply Measuredin Social- 38 readers -
  • For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

    … With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand…

    Simply Measuredin Social- 34 readers -
  • 5 Proven Instagram Hashtag Strategies from the Airline Industry

    … space. It has the potential to convey something positive about a brand without any cost involved, and it goes way beyond simple brand impressions. It also helps create an engaged audience as customers trust and remember user generated content a lot more than they trust traditional media. Spread your wings to new adventures every day…

    Simply Measuredin Social- 17 readers -
  • Introducing the 2016 State of Social Marketing Report

    … was the disconnect between what social marketers are measuring, and what their bosses are asking for. Want a taste of what you’ll get in this 46-page report? Here’s a major finding that you might be interested in: The Social Data Disconnect We surveyed over 350 social media marketers, and found that the metrics being focused on don’t match the needs…

    Kevin Shively/ Simply Measuredin Social- 23 readers -
  • How to Level Up Your Marketing Strategy with Social Listening

    … not see the people we interact with over social media, we can gauge their attitudes from the language they use in their comments. The rest can also be analyzed with the right tools and strategy. What Is Social Listening Exactly? If we were to pool together all the Tweets, Facebook posts, Instagram pics, Pins, and Snaps in one place, we’d be hard pressed…

    Simply Measuredin Social How To's- 16 readers -
  • 3 Surprising Lessons for Marketers from the Future of Social

    … both a lack of proper goal-setting on social (which align with larger business goals), and a lack of robust tools for measuring ROI. The biggest correlation in the survey sample showed that “no” respondents were more likely to report that they used no social media software. This stood out even more when compared to “Yes” respondents to the same…

    Lucy Hitz/ Simply Measuredin Social- 15 readers -
  • Take Our 2016 State of Social Marketing Survey

    … Simply Measured’s second annual State of Social Marketing survey is here, and we’d love for you to participate! The State of Social Marketing Report is a comprehensive look at the social media space, focusing on trends, tactics, and the data behind marketing across each social media network. This survey is an important part of that report…

    Kevin Shively/ Simply Measuredin Social- 21 readers -