Social Media Study

  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … marketing. Discover new research on how small businesses struggle with Facebook ROI. #1: Most Small Businesses Don’t See a Return From Their Social Media Efforts In April 2015, small business directory Manta surveyed 540 small business owners for their insights on social media return on investment (ROI). Fifty-nine percent report that they did…

    Social Media Examinerin Social- 25 readers -
  • 2015 Social Media Marketing Industry Report

    Do you wonder how your peers are using social media? Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting? In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities. This industry report also shows you which social tactics are most effective and how content pl ...

    Michael Stelzner/ Social Media Examiner- 69 readers -
  • Marketers Still Can’t Measure Social Media ROI, Says Study

    … How do you measure social media return on investment (ROI)? It’s the age-old question. And according to one new survey, marketers still haven’t figured it out. While 87 percent of business to business (B2B) marketers use social media, less than one in five (17 percent) can prove clear ROI, reveals a November 2014 study by Webmarketing123…

    Shea Bennett/ AllTwitterin Social Paid Search- 11 readers -
  • 92% of B2B Marketers Use Social Media to Share Content

    … More than nine in ten business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on mobile, reveals a new study. A January 2015 survey by Regalix found that 92 percent of B2B marketers shared content on social media, which finished second overall in the poll behind the firm’s own…

    Shea Bennett/ AllFacebookin Social Mobile Content- 33 readers -
  • More Than 8 in 10 Brazilian Social Networkers Aged 18-34, Says Study

    … The vast majority of social media users in Brazil are young people, reveals a new study. Site visitor data from Experian Marketing Services found that more than half (54.4 percent) of Brazilian social networkers were aged 18-24. Additionally, almost three in ten (29.8 percent) were 25-34 years old, meaning that more than 84 percent of all…

    Shea Bennett/ AllTwitterin Social- 7 readers -
  • 96% of Millennials use Social Media in Mexico

    … The vast majority of millennials in Mexico are active on social media and instant messaging platforms, reveals new data. The Competitive Intelligence Unit (CIU) polled 20 to 30 year-olds in Mexico and found that 96 percent used at least one social media site. The study also found that 95 percent used instant messaging. Curiously, just 57…

    Shea Bennett/ AllFacebookin Social- 13 readers -
  • We Use More Happy Words Than Sad Words, Says Twitter Study

    … A new study has revealed that we use far more positive than negative words in most forms of written language, including Twitter. Using big data methodology, a team of scientists analysed the words used in 10 languages, including English, Spanish, Portuguese, German, French, Indonesian, Russian, Arabic, Korean and Chinese, and found…

    Shea Bennett/ Inside Facebookin Social Twitter- 11 readers -
  • Fewer Than Half Trust Social Media for News, Says Study

    … More and more people are turning to social media to obtain their daily news fix, but fewer than half trust platforms such as Facebook and Twitter as a source of this news, reveals a new study. A November 2014 poll by Edelman found that just 48 percent of respondents trusted social media sites for news and information, compared to 64 percent…

    Shea Bennett/ AllFacebookin Social- 7 readers -
  • 28% of Time Spent Online is Social Networking

    … How much time do you spend each day on social networks? According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity. GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from…

    Shea Bennett/ Inside Facebookin Social- 9 readers -
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