Social Media Trends

  • How Social Sharing Fits Into the Customer Journey

    … Our recent webinar with Pixlee was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages – A robust Q&A session…

    Lucy Hitz/ Simply Measuredin Social How To's- 23 readers -
  • Is Social Media Forcing Marketers Away from Mass Media?

    … options for companies point to investing in their customers’ experience and building relationships directly. Even in business-to-business relationships, account-based marketing is driving results. While broad advertising isn’t dead, it’s targeted, personalized strategies that are beginning to drive the customer journey – not the ads plastered…

    Douglas Karr/ Marketing Technology Blogin Social- 29 readers -
  • 5 Ways to Reach Your Audience on #Valentinesday

    … of February until today.Over 1/3 mentions are driven by ads, coupons, sweepstakes, and giveaways. Top Trends Within the #Valentinesday Conversations Powered by Simply Measured’s Social Listening This is not a surprise, as more and more consumers shop online and look to their peers on social media to find gift inspiration.These micro-moments…

    Simply Measuredin Social- 21 readers -
  • How to Get to Know Your Digital Neighborhood on Social

    … in thought. Social is your Secret Weapon Download Most of the conversations I overhear are pretty normal. Old friends catching-up, kids discussing homework, neighbors talking about their big plans for the backyard, you know, suburbia stuff. But every once in awhile, somebody says something that makes it hard to maintain my “deep in thought…

    Simply Measuredin Social How To's- 17 readers -
  • 6 Creative Ways to Engage Your Audience on Snapchat

    … Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. One of the key statistics that separates Snapchat from other apps, though, is the number of Millennials and Gen Z users: Approximately 60 percent of Snapchat users are under age 25, and about 26 percent…

    Simply Measuredin Social- 16 readers -
  • [INFOGRAPHIC] Social Media’s New Year Resolutions for 2017

    … We are already four days into 2017. How are your resolutions holding up? Whatever your personal resolutions may be, it’s always encouraging to know that others are working towards similar goals. Below is a snapshot of the top resolutions made for 2017 on social media. We hope it helps you find inspiration to pursue yours. Here are some other…

    Simply Measuredin Social- 16 readers -
  • What Your 2017 Marketing Budget Needs to Include

    …, it can be hard to get a budget plan signed, sealed, and delivered by the first week of January. Before you consider your plan finished, make sure you’ve made room for these key investments in 2017. 1. Live Video Live video on social is a key component to growing your social presence, digital presence, and business in the coming year. Brands…

    Lucy Hitz/ Simply Measuredin Social- 24 readers -
  • Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

    … media content based on what you assume your fans and followers will like? Or do you check out your competitor’s social channels and just do whatever they’re doing? You know what they say about assumptions, right? They make a…well, you get the idea. Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient…

    Simply Measuredin Social- 29 readers -
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