Social Media Trends

    • How Social Sharing Fits Into the Customer Journey

      Our recent webinar with Pixlee was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages – A robust Q&A session at the end with real participant questions Check out the .

      Lucy Hitz/ Simply Measuredin Social How To's- 22 readers -
    • 5 Ways to Reach Your Audience on #Valentinesday

      It’s Valentine’s day today, and countless people worldwide are going to do something romantic to celebrate their love: gifts, flowers, cards, dinner, movies. In this first major gifting event of the year, consumers in the US alone are going to spend over $18 billion, which is about $137 per person who participates in this holiday.

      Simply Measuredin Social- 20 readers -
    • How to Get to Know Your Digital Neighborhood on Social

      As I’ve shared before, I’ve come to enjoy working from a coffee shop near my house. As a remote employee, I require some daily human interaction to remain sanity. My goal is to become the Norm of this coffee shop. Aim high, kids. One of the best parts about this spot is its location. It’s on the corner of the busiest intersection in the neighborhood and everyone passes through.

      Simply Measuredin Social How To's- 17 readers -
  • Is Social Media Forcing Marketers Away from Mass Media?

    … options for companies point to investing in their customers’ experience and building relationships directly. Even in business-to-business relationships, account-based marketing is driving results. While broad advertising isn’t dead, it’s targeted, personalized strategies that are beginning to drive the customer journey – not the ads plastered…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • 6 Creative Ways to Engage Your Audience on Snapchat

    … Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. One of the key statistics that separates Snapchat from other apps, though, is the number of Millennials and Gen Z users: Approximately 60 percent of Snapchat users are under age 25, and about 26 percent…

    Simply Measuredin Social- 16 readers -
  • [INFOGRAPHIC] Social Media’s New Year Resolutions for 2017

    … We are already four days into 2017. How are your resolutions holding up? Whatever your personal resolutions may be, it’s always encouraging to know that others are working towards similar goals. Below is a snapshot of the top resolutions made for 2017 on social media. We hope it helps you find inspiration to pursue yours. Here are some other…

    Simply Measuredin Social- 16 readers -
  • What Your 2017 Marketing Budget Needs to Include

    …, it can be hard to get a budget plan signed, sealed, and delivered by the first week of January. Before you consider your plan finished, make sure you’ve made room for these key investments in 2017. 1. Live Video Live video on social is a key component to growing your social presence, digital presence, and business in the coming year. Brands…

    Lucy Hitz/ Simply Measuredin Social- 21 readers -
  • Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

    … Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research Are you creating social…

    Simply Measuredin Social- 23 readers -
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