Social Media Trends

  • Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

    Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research Are you creating social media content based on what you assu ...

    Simply Measured- 21 readers -
  • Introducing the 2016 State of Social Marketing Report

    … was the disconnect between what social marketers are measuring, and what their bosses are asking for. Want a taste of what you’ll get in this 46-page report? Here’s a major finding that you might be interested in: The Social Data Disconnect We surveyed over 350 social media marketers, and found that the metrics being focused on don’t match the needs…

    Kevin Shively/ Simply Measuredin Social- 10 readers -
  • 3 Surprising Lessons for Marketers from the Future of Social

    … both a lack of proper goal-setting on social (which align with larger business goals), and a lack of robust tools for measuring ROI. The biggest correlation in the survey sample showed that “no” respondents were more likely to report that they used no social media software. This stood out even more when compared to “Yes” respondents to the same…

    Lucy Hitz/ Simply Measuredin Social- 7 readers -
  • Digital Marketing for Valentine’s Day Infographic

    … to think about Social ROI, and how to measure it How to determine what your social media budget should be …and so much more. I’m the Content Marketing Producer here at Simply Measured, which means I get to research the latest and greatest in social media, and tell you all about it. I love yoga, prosciutto, peaty scotch, poetry, and Taylor Swift. If I were a social media channel, I’d want to be Instagram, but I think I’m Twitter. …

    Lucy Hitz/ Simply Measuredin Social- 17 readers -
  • 5 Trends Fueling Facebook Advertising In 2016

    … in 2016: 14.3%, up from 12.8% in 2015.” There’s a reason marketers will continue upping their video ad spend in the new year, particularly on social media. Daily video views on Facebook topped 8 billion in November 2015; a figure that is double what Facebook reported in April 2015. Such rapid growth indicates a significant opportunity for marketers…

    Nanigansin Social Facebook Retargeting- 17 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … important milestones this year. According to eMarketer, mobile ad spend will surpass $100 billion and account for more than half of all digital ad expenditure worldwide. 2. Marketers Master Analytics And Automation Data and analytics will be a key growth area for Facebook and Instagram marketing investment in 2016, indicated by the rising…

    Nanigansin Social Facebook- 15 readers -
  • Four profound marketing megatrends for 2016 and beyond

    … your content even more remarkable? Watch for exciting new content forms in the near future. Budgets — Budgets will have to increase to reflect a need for better content, focus on distribution efforts, promotion and content advertising designed to cut through the clutter. Analytics — A simple social media dashboard is not enough to win…

    {grow}in Content Facebook- 20 readers -
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