Social Media Value

  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    …, Dell. Social media strategy has become is a fundamental part of most marketing plans, but as marketers, we are pushed to show the value of these programs. Below are three ways you can measure and share the value of your social media marketing program. #1 – Understand Your Current Situation When creating your social media measurement strategy…

    TopRank®in Social- 22 readers -
  • The Pros and Cons of Social Media Marketing

    … from an app. Not to mention the influence and discovery that social media offers. The conversion may not happen from a direct interaction – but everyone knows that Word of Mouth has an enormous impact on the products and services we purchase – and social is WOM. 85% of companies do not connect social activity to business outcomes. As with #1…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 25 readers -
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