Social Media Value

  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    …, Dell. Social media strategy has become is a fundamental part of most marketing plans, but as marketers, we are pushed to show the value of these programs. Below are three ways you can measure and share the value of your social media marketing program. #1 – Understand Your Current Situation When creating your social media measurement strategy…

    TopRank®in Social- 23 readers -
  • The Pros and Cons of Social Media Marketing

    …. Social media only accounts for 1.14% of all e-commerce traffic. I’m calling bogus on this for a number of reasons. First and foremost, most people are utilizing applications to interact with social media. This isn’t a small number… up to 90% of your social media referrals may not be measured within analytics because they’re coming to a direct link…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 25 readers -
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