Social Media Value

  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    … Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique an often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure…

    TopRank®in Social- 22 readers -
  • The Pros and Cons of Social Media Marketing

    … The premise of the infographic is good and bad, but I don’t know that it quite hit the nail on the head. The pros (good) are all very valid statistics supporting social media marketing efforts, but the cons speaks to gaps in understanding, strategy and analysis more than marketing with the medium. Let’s take them one at a time. 50% of C-Suite…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 25 readers -
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