Social Media

Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content.
Posts about Social Media
  • Instagram Influencer Best Practices from Under Armour

    Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. But that hasn’t stopped Under Armour from forging ahead with unique, innovative products and a strong marketing strategy, pushing both Nike and Adidas to step up their marketing games.

    Simply Measured- 71 readers -
  • 20 LinkedIn Profile Tips That Will Help You Stand Out From The Crowd

    Job seekers are known to stop at nothing in their efforts to secure a job. However, most of them tend to underestimate the value of social media. In contemporary times, recruiters are actively using social media to sieve through the many job seekers who are on the market. The most popular and preferred site is LinkedIn.

    Jeffbullas's Blog- 70 readers -
  • 2017 Social Media Marketing Statistics You Can’t Miss!

    … At some point many decades ago, we just began taking for granted that the average household had a radio, then a telephone, and finally a television. I believe we’re reached that saturation with social media… do we really need to quantify the impact or try to convince a business that social media is here to stay? Yeesh, I hope not. That doesn’t…

    Douglas Karr/ Marketing Technology Blogin Social- 61 readers -
  • The Metrics Matrix, and Other Insights Your 2017 Marketing Plan Is Missing

    Social media is a relatively new marketing channel, constantly changing and evolving. Whether you just started on social or have been in the game for awhile, our recent Your 2017 Social Marketing Plan: Essentials and Recommendations webinar outlined the most vital strategies that social marketers should incorporate in their 2017 plans, and provided actionable tips for moving forward.

    Lucy Hitz/ Simply Measured- 60 readers -
  • A Marketer’s 5-Step Guide To Social Media Brand Protection

    Marketing your business via social media can be risky. Sharing poorly-researched posts that bring misinformation or spark controversies may cause your audience to lose trust in your brand. Plus competitors are always out there, ready to steal the attention or retaliate to posts. Nervous? Don’t be – social media marketing strategies aren’t exactly rocket science.

    Jeffbullas's Blog- 58 readers -
  • The Crazy Egg Guide to Pinterest Marketing

    It has been nearly seven years since Pinterest launched and became a runaway success. According to Statista, the image-saving site, which describes itself as “the world’s catalog of ideas,” reached 10 million monthly visitors faster than any site in history. The seemingly hyperbolic stats don’t stop there. Pinterest says 150 million people ...

    Sharon Hurley Hall/ The Daily Egg- 53 readers -
  • Your Next Growth Hack Won’t Come from You

    It’ll come from more and better questions. Success stories like Uber, AirBnB, Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the startup community where it was conceived. You can growth hack email subscriptions, growth hack PR, growth hack ecommerce, growth hack product development an ...

    Aaron Orendorff/ Simply Measured- 50 readers -
  • I Believe B2B Social Media Marketing Success is Exaggerated

    … and followers on social media follow you because they’re researching their next purchase and checking out your company? My guess is that’s a tiny percentage of your overall audience… and have fun trying to figure out exactly who they are. Attribution – the transition between social networks and your analytics is full of gaps, the biggest of all being sales…

    Douglas Karr/ Marketing Technology Blogin Social- 50 readers -
  • How to Use Social Media Tactics to Make Your Emails More Enticing

    Email marketing is tough. You have almost no time to grab your audience’s attention with a subject line, and even if they do open — that’s when the battle is just beginning. For those who do open your email, you can’t give them any reason to click the ‘delete’ button, and you have to pique their interest immediately. One of the best ways to accomplish that is through visuals.

    MarketingSherpa Blog- 49 readers -
  • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

    … The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers…

    Lee Odden/ TopRank®in Social- 47 readers -
  • How Competitive Analysis Can Transform Your Social Marketing Plan

    It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing plan.

    Lucy Hitz/ Simply Measured- 46 readers -
  • LinkedIn Publishing Trends Every Marketer Must Know

    If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook. LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains.

    Content Marketing Institute- 46 readers -
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