Social Merchandising

  • The Next Chapter in Social Merchandising

    …-making process.” By leveraging user reviews, social buzz and other forms of user-generated content, social merchandising personalizes a user’s experience by displaying recommendations and input from their own social networks. Validation, or social proof, is what makes this such an effective tactic. Knowing that a fellow friend is satisfied…

    Danielle Look/ Relevancein Social EMail- 11 readers -
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