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It’s no secret that a critical component to improving marketing success in any organization includes incorporating social listening and monitoring. Traditionally, the data-driven chief marketing officer gathered data from social platforms, converted them into actionable insights and brought them into the boardroom to prove to other C-levels how useful social data can be.
… I pull the social media card sparingly when I have to. Personally, as a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it’s a policy and typically not the poor customer service representative’s fault. CSR’s don’t often make the rules, it’s typically someone higher up and a little out of reach…
… conversation for consumer insights, which is what Kettle does. They use a media monitoring tool called Zignal Labs to see what consumers and media are saying about them. The service gives them not just keyword counts and cursory social media metrics. It allows them to drill down and look at why things are happening, too. Since Google Alerts first…
… customers the moment they indicate a need. Cobia Systems has developed a system geared to change the game of how businesses reach customers. Upon signing up, your business will receive an attractive landing page, and will be listed in their directory as well as Google Places. Cobia Systems Social Monitoring Directly on the front page of your…