Social Monitoring

  • Meet the New Market Research Executive: the Social Consumer Market Insights Professional

    It’s no secret that a critical component to improving marketing success in any organization includes incorporating social listening and monitoring. Traditionally, the data-driven chief marketing officer gathered data from social platforms, converted them into actionable insights and brought them into the boardroom to prove to other C-levels how useful social data can be.

    AllFacebook- 16 readers -
  • Starbucks, You Could Be Doing Social Better

    … I pull the social media card sparingly when I have to. Personally, as a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it’s a policy and typically not the poor customer service representative’s fault. CSR’s don’t often make the rules, it’s typically someone higher up and a little out of reach…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Using Social Conversations for Consumer Insights

    … conversation for consumer insights, which is what Kettle does. They use a media monitoring tool called Zignal Labs to see what consumers and media are saying about them. The service gives them not just keyword counts and cursory social media metrics. It allows them to drill down and look at why things are happening, too. Since Google Alerts first…

    Jason Falls/ Relevancein Social- 13 readers -
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