Social Monitoring

  • Meet the New Market Research Executive: the Social Consumer Market Insights Professional

    … role should be respected and, more important, assimilated throughout any organization striving to understand their consumers. The power of social CMI to drive business enablement is immeasurable and, ultimately, it can lead to unprecedented success. Rebecca Carson is the head of research services at social media monitoring firm Brandwatch. Image courtesy of Shutterstock. …

    AllFacebookin Social- 30 readers -
  • Starbucks, You Could Be Doing Social Better

    … loved seeing in a Tweet from Starbucks: We’re concerned, called the store manager. DM me so we can make it up to you. Jason It wouldn’t have been difficult to find the store, you can use the Starbucks app or their store locator: The Solution For Starbucks and any other company that is monitoring social media, here are the lessons learned…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Using Social Conversations for Consumer Insights

    … conversation for consumer insights, which is what Kettle does. They use a media monitoring tool called Zignal Labs to see what consumers and media are saying about them. The service gives them not just keyword counts and cursory social media metrics. It allows them to drill down and look at why things are happening, too. Since Google Alerts first…

    Jason Falls/ Relevancein Social- 24 readers -
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