Social Monitoring

    • Brand24: Using Social Listening to Protect and Grow Your Business

      We were recently speaking with a client about utilizing social media and I was a bit taken aback at how negative they were. They honestly felt as though it was a waste of time, that they simply couldn’t achieve business results with their customers hanging around on Facebook and other sites. It’s disconcerting that this is still a prevalent belief by businesses after a decade ...

      Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Starbucks, You Could Be Doing Social Better

    … this issue to improve their social media standing across their customer base. The Incident This weekend, I made the trek back Florida to Indiana. It’s a trip that I take each quarter and I enjoy the quiet drive, the scenery, and the time to think about things. I’m a coffee fanatic (Starbucks may be startled if they see our annual budget for our small…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Using Social Conversations for Consumer Insights

    … conversation for consumer insights, which is what Kettle does. They use a media monitoring tool called Zignal Labs to see what consumers and media are saying about them. The service gives them not just keyword counts and cursory social media metrics. It allows them to drill down and look at why things are happening, too. Since Google Alerts first…

    Jason Falls/ Relevancein Social- 16 readers -
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