Social Networks Research

  • New Social Media Research Shows What People Expect From Brands

    … and consumer goodwill. In this era when brands must skip direct selling and rely on brand advocates to market for them, social media channels should only tangentially touch upon a brand’s products and services; instead focusing on customers’ needs. #2: Provide Actual Support Via Social In their 2014 State of MultiChannel Customer Service report…

    Social Media Examinerin Social EMail- 23 readers -
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