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When a publication redesigns its site, it’s tradition for the editor-in-chief to write a navel-gazing post about it. This is that post. But instead of patting my company on the back with platitudes, I’d like to talk about data. I suspect that most redesigns happen for no firm reason. People get bored by the status quo.
… Have we yelled enough about visual content? I don’t think so. We’ve already shared a couple of infographics on visual storytelling and how utilizing a variety of types of visual content continue to be effective. I was explaining this process to a local retailer this week and they were really having a difficult time believing the impact…