Social Ppc

  • Reengage Customers With Facebook Messenger Ads

    …: The Audience Network, Instagram, and now Messenger. With over 1 billion people currently on Messenger, it opens up a whole new inventory for Facebook advertisers to interact and engage with their customers. Who Should Use Facebook Messenger? Facebook Messenger ads are great for advertisers that are looking to re-engage with a specific group…

    Cassie Oumedian/ PPC Heroin Social Facebook- 13 readers -
  • The Ultimate Guide To LinkedIn’s Ad Units

    … January 5, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering…

    PPC Heroin Paid Search- 22 readers -
  • Stop Making These 14 Facebook Ad Mistakes In 2017

    … December 15, 2016 Facebook advertising is growing and doesn’t seem to be slowing down anytime soon. In Q3, Kenshoo reported a 45% YoY increase in spending while Merkle reported a 63% YoY increase in client spend. Even though advertisers keep pumping money into Facebook ads, I still account managers making the same mistakes. These common…

    PPC Heroin Social Facebook- 26 readers -
  • 15 Incredible Facebook Ad Tools We Love

    …. Great for client presentations, strategy decks, and Facebook ad reports. 5. CoSchedule’s Headline Grader – Want to write better headlines? This free tool from CoSchedule analyzes your headline then scores your overall quality and rates its ability to result in social shares, increased traffic, and SEO value. Remember, this is an algorithm…

    PPC Heroin Social Facebook- 21 readers -
  • 4 New Pinterest Targeting Options Marketers Should Be Using

    … October 31, 2016 Pinterest is growing up and marketers should take note. Pinterest, still in its infancy, is just learning to walk, as the cool-guy teenager, Facebook, reports record profits. Facebook is running at full speed searching for more ways to place ads as they reach max ad capacity. In contrast, Pinterest just released a new…

    PPC Heroin Social- 10 readers -
  • What You Need To Know About The New Facebook Campaign Planner

    … a fake campaign plan running in November that targets people 25-55 who are interested in online advertising, social media marketing, or search engine marketing with placement in the Facebook newsfeed. The only difference is that version 1 (top image) has a budget of $10,000 and version 2 (bottom image) has a budget of $15,000. At the top of each…

    PPC Heroin Social Facebook How To's- 11 readers -
  • 7 Overlooked Facebook Power Editor Features That Will Save You Time

    August 16, 2016 If time is money, are you maximizing where you spend your time? Put simply, are you choosing to work on the most important tasks to move an account forward? I’ve found that many Facebook marketers are guilty of slow campaign set up because they rely on the Ads Manager. The interface burns through a lot of time that could have been used thinking strategicall ...

    PPC Hero- 16 readers -
  • The Role Of Social Networks Moving Forward

    … Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms. In 2015, advertisers will want to focus on non-Google opportunities. Facebook…

    PPC Heroin Social Facebook Twitter- 4 readers -
  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … advertiser must be running Google Shopping campaigns. In the majority of accounts I’ve worked on over the years, Shopping campaigns produce the best ROI and are consistent top converters. They may not work for everybody, but I’ve yet to come across an account where Shopping wasn’t an integral piece of the overall PPC strategy. PLAs will continue…

    Matt Umbro/ PPC Heroin Social Paid Search- 6 readers -
  • Where Do They Get All Those Wonderful Toys? A Twitter Ads Refresher

    … of exciting new features have been built. In that vein, here are 6 Twitter Ads features that have me geeked out: Lead Gen Cards: Social media is becoming more and more a visual medium. Pictures and videos are attractive and get more attention as users scroll through their Facebook, Twitter or LinkedIn feeds. Given this fact, it’s no wonder that the most…

    John Lee/ The SEM Postin Social- 44 readers -