Social Ppc

    • Reengage Customers With Facebook Messenger Ads

      February 3, 2017 Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination Sponsored Messages As more advertisers are coming in for a piece of the Facebook pie, the platform has found it necessary to open up additional ad placements opportunities for advertisers, including: The Audience Network, Instagram, and now Messenger.

      Cassie Oumedian/ PPC Heroin Social Facebook- 12 readers -
  • The Ultimate Guide To LinkedIn’s Ad Units

    … advertising on LinkedIn’s PPC platform, you’ll want to understand the ad units available to you. Ad Units There are 3 different ad units that are available to you through the self-service platform on LinkedIn: Sponsored Content Text Ads Sponsored InMail Each ad type requires its own campaign (i.e. Can’t launch Text Ads into a Sponsored Content campaign…

    PPC Heroin Paid Search- 21 readers -
  • Stop Making These 14 Facebook Ad Mistakes In 2017

    … December 15, 2016 Facebook advertising is growing and doesn’t seem to be slowing down anytime soon. In Q3, Kenshoo reported a 45% YoY increase in spending while Merkle reported a 63% YoY increase in client spend. Even though advertisers keep pumping money into Facebook ads, I still account managers making the same mistakes. These common…

    PPC Heroin Social Facebook- 23 readers -
  • 15 Incredible Facebook Ad Tools We Love

    … performance expectations even before we start building the campaign. 2. Google Analytics – A Google tool to help my Facebook ads? Definitely! We use Google Analytics to analyze website traffic coming from Facebook. This data lends us a better understanding about the audience that’s already visiting. We look for audience trends like demographics, interests…

    PPC Heroin Social Facebook- 17 readers -
  • 4 New Pinterest Targeting Options Marketers Should Be Using

    … stands out as they’re the only social platform with this capability. I can’t exclude people on Facebook based on if they liked my post/ad or commented on it. Personally, I’m excited to explore how these engagement audiences will perform. I’m also looking forward to finding different ways to exclude them from campaigns to better control ad frequency…

    PPC Heroin Social- 9 readers -
  • What You Need To Know About The New Facebook Campaign Planner

    … a fake campaign plan running in November that targets people 25-55 who are interested in online advertising, social media marketing, or search engine marketing with placement in the Facebook newsfeed. The only difference is that version 1 (top image) has a budget of $10,000 and version 2 (bottom image) has a budget of $15,000. At the top of each…

    PPC Heroin Social Facebook How To's- 11 readers -
  • 7 Overlooked Facebook Power Editor Features That Will Save You Time

    … August 16, 2016 If time is money, are you maximizing where you spend your time? Put simply, are you choosing to work on the most important tasks to move an account forward? I’ve found that many Facebook marketers are guilty of slow campaign set up because they rely on the Ads Manager. The interface burns through a lot of time that could have…

    PPC Heroin Social Facebook- 11 readers -
  • The Role Of Social Networks Moving Forward

    … Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms. In 2015, advertisers will want to focus on non-Google opportunities…

    PPC Heroin Social Facebook Twitter- 4 readers -
  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … of the PLA market. I’m especially interested in Amazon Product Ads due to the potential exposure. Start Strong with Remarketing Just like PLAs, remarketing continues to be a core generator of revenue while winning back abandoned site visitors. Dynamic remarketing has especially changed the game as advertisers have the ability to target users…

    Matt Umbro/ PPC Heroin Social Paid Search- 5 readers -
  • Where Do They Get All Those Wonderful Toys? A Twitter Ads Refresher

    … of exciting new features have been built. In that vein, here are 6 Twitter Ads features that have me geeked out: Lead Gen Cards: Social media is becoming more and more a visual medium. Pictures and videos are attractive and get more attention as users scroll through their Facebook, Twitter or LinkedIn feeds. Given this fact, it’s no wonder that the most…

    John Lee/ The SEM Postin Social- 43 readers -