Social Ppc

  • Perform Better Analysis With Facebook Integrated Tools

    … platforms that are designed to solve every different type of analytics problem under the sun. Whether it’s social or search or any other type of marketing, you can find an analytics tool that is built to help. Too often we don’t have a great grasp of what we need in our tools, and move too hastily to adopt the latest and greatest tool. What…

    PPC Heroin Social Facebook- 22 readers -
  • Reengage Customers With Facebook Messenger Ads

    …: The Audience Network, Instagram, and now Messenger. With over 1 billion people currently on Messenger, it opens up a whole new inventory for Facebook advertisers to interact and engage with their customers. Who Should Use Facebook Messenger? Facebook Messenger ads are great for advertisers that are looking to re-engage with a specific group…

    Cassie Oumedian/ PPC Heroin Social Facebook- 22 readers -
  • The Ultimate Guide To LinkedIn’s Ad Units

    … January 5, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering…

    PPC Heroin Paid Search- 32 readers -
  • Stop Making These 14 Facebook Ad Mistakes In 2017

    … December 15, 2016 Facebook advertising is growing and doesn’t seem to be slowing down anytime soon. In Q3, Kenshoo reported a 45% YoY increase in spending while Merkle reported a 63% YoY increase in client spend. Even though advertisers keep pumping money into Facebook ads, I still account managers making the same mistakes. These common…

    PPC Heroin Social Facebook- 43 readers -
  • 15 Incredible Facebook Ad Tools We Love

    …. Great for client presentations, strategy decks, and Facebook ad reports. 5. CoSchedule’s Headline Grader – Want to write better headlines? This free tool from CoSchedule analyzes your headline then scores your overall quality and rates its ability to result in social shares, increased traffic, and SEO value. Remember, this is an algorithm…

    PPC Heroin Social Facebook- 27 readers -
  • 4 New Pinterest Targeting Options Marketers Should Be Using

    … stands out as they’re the only social platform with this capability. I can’t exclude people on Facebook based on if they liked my post/ad or commented on it. Personally, I’m excited to explore how these engagement audiences will perform. I’m also looking forward to finding different ways to exclude them from campaigns to better control ad frequency…

    PPC Heroin Social- 12 readers -
  • What You Need To Know About The New Facebook Campaign Planner

    … October 12, 2016 Facebook recently released a new tool for its advertising platform aimed at helping advertisers plan their campaigns. Called Campaign Planner, it’s meant to help advertisers get a handle on the reach and frequency of their campaigns before they are launched. It specifically promotes three key features that can help…

    PPC Heroin Social Facebook How To's- 15 readers -
  • 7 Overlooked Facebook Power Editor Features That Will Save You Time

    … August 16, 2016 If time is money, are you maximizing where you spend your time? Put simply, are you choosing to work on the most important tasks to move an account forward? I’ve found that many Facebook marketers are guilty of slow campaign set up because they rely on the Ads Manager. The interface burns through a lot of time that could have…

    PPC Heroin Social Facebook- 27 readers -