Social Pr

  • LinkedIn’s Evolution: New Tools for the PR Toolbox?

    … LinkedIn, the “business” social network, continues to evolve, adding bells and whistles and functionality that can make a business communicator’s little heart pound. Its most recent additions, LinkedIn publishing and Direct Sponsored Content, have particular value for PR professionals. You remember LinkedIn? The social network that boasts…

    Allen Mireles/ Vocus Blogin Social- 13 readers -
  • Top the Charts! 5 Insights for How to Do Social PR

    … This is a post by Maeve Sugrue, a marketing executive for Vocus U.K. When it comes to social PR, pop stars are rocking it. They make up almost 50 percent of the 100 most followed on Twitter, blowing the likes of Barack Obama and BBC Breaking News clean out of the water. Following our recent webinar “Creating a Buzz: What the music industry can…

    Brian Conlin/ Vocus Blog- 4 readers -
  • 4 Ways Social Can Make Your Brand’s News More Engaging

    … You know you need to share your online news releases on all your social media accounts. But you’re not simply clicking the “share” button and leaving the update as-is, are you? There are better ways to get people to click on the link to your press release. Here are four strategies to help. 1. Pick a Highlight Your Audience Cares About Remember…

    Susan Payton/ Vocus Blog- 15 readers -
  • 3 Hot Social PR Trends and How to Use Them

    … It seems like as soon as you figure out how to use social media, it changes. So-called social media gurus are constantly bombarding you with the latest and greatest techniques for reaching more people with your message. Ahem. May I add a few of my own? I see too few companies really leveraging the connection between social media and PR…

    Susan Payton/ Vocus Blog- 24 readers -
  • The #HopeProject: Social PR in Action

    … and technologies to establish and maintain mutual understanding between an organization (or individual) and its (or their) publics through a planned and sustained effort.” According to social media strategist, Shonali Burke, principal of Shonali Burke Consulting, “…social PR is when organizations literally ‘socialize’ their PR programs from the get-go. What…

    Allen Mireles/ Vocus Blog- 6 readers -
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