Social Proof

Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken, a phenomenon sometimes referred to as herd behavior.
Posts about Social Proof
  • The Importance of Social Proof and How to Build Yours

    … We’ve all heard stories about people waiting in line for ridiculously long amounts of time for new product releases, movie premieres and advance ticket sales. Some even show up several days early and camp out, just to ensure they can get in on whatever it is they desire. (I hope you share my questions about [...] Read More... The post The Importance of Social Proof and How to Build Yours appeared first on Dex Media. …

    Dex Media- 15 readers -
  • What’s the Best Social Sharing Plugin for WordPress? Roundup Review

    … As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites. To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche. It’s easy to get lost in the vanity metrics of social media, but you…

    IM Impactin Social Blogging- 38 readers -
  • How to boost sales by improving your trust signals

    … It’s obvious that the internet has a conversion problem, and many businesses are constantly evolving ways to better convert traffic they get. In this quest, they consider things like A/B testing, changing button color, having a more persuasive copy, etc. They often ignore what is perhaps the most important factor that drives every transaction…

    Search Engine Watchin How To's- 20 readers -
  • How social proof can boost SEO

    … Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Social proof is the attempt to build credibility and trust towards your business by showcasing what others think of it. Instead of promoting your business on your own, you are doing it through others, whether they are experts, celebrities…

    Search Engine Watchin SEO How To's- 26 readers -
  • 7 Content Marketing Strategies That Inspire Trust and Shares

    … cultivate an online presence that reflects the values that win consumer confidence? Remember these guidelines when you are crafting your content marketing strategy: Demonstrate Your Expertise One of the best ways to win potential customers’ trust is to show that, if they choose you, they will be in capable hands. Create content that shows…

    Marketing Technology Blog- 26 readers -
  • Increase Your Conversion Rates through Social Proof

    … is currently available for Shopify and Bigcommerce sites. Once you sign up, you can customize how your display looks: And you can even adjust what’s displayed within the notify display: You can observe how your Notify messages are impacting your sales. One testimonial of Notify shared that within a month he had seen 16 transactions directly attributed…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 23 readers -
  • How understanding psychology can help increase ecommerce sales

    … psychology through constant testing, examining all the parameters that could increase the sales in the most organic and effective way. Even if a trigger seems to work at some point, its success may be temporary, which creates the need to further investigate the nature of the human psychology and the methods it can be studied in order to benefit…

    Search Engine Watchin How To's- 19 readers -
  • A-ha! The (social) proof is in the video

    … were focused on this client’s 4-step acquisition funnel. After targeting the first step, we wanted to apply what we had learned to the second step of the funnel. Based on previous tests, we knew that subscribers responded to social proof and were sensitive to both community messaging and the quality of our client’s products. We ran the following…

    WiderFunnel- 15 readers -
  • Effective Strategies for Increasing E-Commerce Conversions (Infographic)

    … While the last quarter of the year may be the season for ecommerce shopping, it’s important to have a sound strategy year round. An infographic from digital agency Data Dial provides a wealth of psychological tips for improving your ecommerce strategy and related outcomes. Social signals are a powerful tool for engaging users and increasing…

    AllTwitter- 14 readers -
  • Why Twitter Killed the Twitter Share Button

    … other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? What’s the upside? The outward absurdity of this move has been commented upon my many in the social media sphere, perhaps best epitomized by my friend and collaborator Mark Schaefer, who groused incredulously…

    Jay Baer/ Relevancein Social Twitter- 27 readers -
  • 10 Ways to Drive More Social Proof

    … 10 Ways to Drive More Social Proof from Mark Schaefer In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. People are barraged with messages every day and social proof is a handy shortcut when they are trying to figure out who to believe, who…

    {grow}- 16 readers -
  • How to Build and Grow Your Email List

    … Forms – This is your last chance for capturing that new visitor to your site, use it! Host a Contest – Just like your offers, make sure your contest is relevant to your audience and provides value. Speed Up Your Website – Fast websites are shared, are ranked and convert visitors better. A/B Test Everything – If you could double your opt…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 28 readers -
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