Social Proof

Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken, a phenomenon sometimes referred to as herd behavior.
Posts about Social Proof
  • What’s the Best Social Sharing Plugin for WordPress? Roundup Review

    … As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites. To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche. It’s easy to get lost in the vanity metrics of social media, but you…

    IM Impactin Social Blogging- 29 readers -
  • How to boost sales by improving your trust signals

    … before calling a contractor, and 63% of consumers are more likely to purchase from a site that has reviews and testimonials. Various other studies have shown that one of the cues we look for when trying to interact with a brand is its popularity (or social proof). If we see that a lot of people are using, and liking, a particular brand, we are more…

    Search Engine Watchin How To's- 15 readers -
  • How social proof can boost SEO

    … Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Social proof is the attempt to build credibility and trust towards your business by showcasing what others think of it. Instead of promoting your business on your own, you are doing it through others, whether they are experts, celebrities…

    Search Engine Watchin SEO How To's- 19 readers -
  • 7 Content Marketing Strategies That Inspire Trust and Shares

    … cultivate an online presence that reflects the values that win consumer confidence? Remember these guidelines when you are crafting your content marketing strategy: Demonstrate Your Expertise One of the best ways to win potential customers’ trust is to show that, if they choose you, they will be in capable hands. Create content that shows…

    Marketing Technology Blog- 21 readers -
  • Increase Your Conversion Rates through Social Proof

    … are all critical on commerce sites because they provide the shopper with a sense that they’re working with a good company that will deliver on their promise. There’s more that you can do, though! Notify is the online equivalent of a busy retail store, delivering social proof to everyone who visits your site. This social proof can often boost…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 16 readers -
  • How understanding psychology can help increase ecommerce sales

    … of urgency, in order to speed up a user’s purchasing decision. When there’s a countdown of existing stock, or an offer for a limited time, consumers feel the need to hurry up and claim the deal before it disappears. It’s the loss aversion that leads to an increase of sales, provided that it’s presented in a timely, relevant way. Social Proof…

    Search Engine Watchin How To's- 18 readers -
  • A-ha! The (social) proof is in the video

    … were focused on this client’s 4-step acquisition funnel. After targeting the first step, we wanted to apply what we had learned to the second step of the funnel. Based on previous tests, we knew that subscribers responded to social proof and were sensitive to both community messaging and the quality of our client’s products. We ran the following…

    WiderFunnel- 15 readers -
  • Effective Strategies for Increasing E-Commerce Conversions (Infographic)

    … While the last quarter of the year may be the season for ecommerce shopping, it’s important to have a sound strategy year round. An infographic from digital agency Data Dial provides a wealth of psychological tips for improving your ecommerce strategy and related outcomes. Social signals are a powerful tool for engaging users and increasing…

    AllTwitter- 14 readers -
  • Why Twitter Killed the Twitter Share Button

    … not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why Would Twitter Do This? Why would they unilaterally remove a beloved (and theoretically useful) feature, when…

    Jay Baer/ Relevancein Social Twitter- 21 readers -
  • 10 Ways to Drive More Social Proof

    … to follow and what to buy. At least in the short term, the number of tweets on an article of the number of Likes on Facebook might even be more important that the content itself. In this new slide presentation, I’ll walk you through a few highlights from my new book The Content Code and demonstrate why sometimes content success has very little to do…

    {grow}- 15 readers -
  • How to Build and Grow Your Email List

    … is already engaged opt-in! Tap Into the Power of Feedback – Capture feedback and sign those folks up! Create Gated Videos in Wistia – Wistia has some incredible tools for converging video and lead generation – use them! Visualize Your Site’s Traffic – How are people navigating your site and are you asking them to opt-in through that process…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 26 readers -
  • Vanity Metrics and Social Proof. What Does it All Mean?

    … Twitter followers. Which of coure, quickly became a topic of discussion. My positive reaction to his follower count got me thinking about two topics that I’ve been preoccupied with lately: vanity metrics and social proof. Specifically, about the way they intersect, and the assumptions we make when we see that a person, product, or brand appears…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 17 readers -
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