Social Proof

Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken, a phenomenon sometimes referred to as herd behavior.
Posts about Social Proof
  • The Importance of Social Proof and How to Build Yours

    … We’ve all heard stories about people waiting in line for ridiculously long amounts of time for new product releases, movie premieres and advance ticket sales. Some even show up several days early and camp out, just to ensure they can get in on whatever it is they desire. (I hope you share my questions about [...] Read More... The post…

    Dex Media- 18 readers -
  • What’s the Best Social Sharing Plugin for WordPress? Roundup Review

    As a marketer, you know how important social sharing and social proof have become to boosting traffic on your websites. To meet the growing demand for online social sharing buttons, an entire market of WordPress plugins has sprung up in the past few years to fill the niche. It’s easy to get lost in the vanity metrics of social media, but you should never loose sight of conv ...

    IM Impact- 43 readers -
  • How to boost sales by improving your trust signals

    …, feature the seals prominently enough where every potential customer can see them. Using the SSL security protocol It’s amazing how many businesses process credit card transactions without encrypting sensitive information through the SSL security protocol. If you require users to register on your website in one way or the other, or to use…

    Search Engine Watchin How To's- 27 readers -
  • How social proof can boost SEO

    … Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Social proof is the attempt to build credibility and trust towards your business by showcasing what others think of it. Instead of promoting your business on your own, you are doing it through others, whether they are experts, celebrities…

    Search Engine Watchin SEO How To's- 30 readers -
  • 7 Content Marketing Strategies That Inspire Trust and Shares

    … Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. In general, these are the pieces that convince people that your brand has worthwhile things to say and messages that they would like to share. How can you…

    Marketing Technology Blog- 29 readers -
  • Increase Your Conversion Rates through Social Proof

    … are all critical on commerce sites because they provide the shopper with a sense that they’re working with a good company that will deliver on their promise. There’s more that you can do, though! Notify is the online equivalent of a busy retail store, delivering social proof to everyone who visits your site. This social proof can often boost…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 27 readers -
  • How understanding psychology can help increase ecommerce sales

    … of urgency, in order to speed up a user’s purchasing decision. When there’s a countdown of existing stock, or an offer for a limited time, consumers feel the need to hurry up and claim the deal before it disappears. It’s the loss aversion that leads to an increase of sales, provided that it’s presented in a timely, relevant way. Social Proof…

    Search Engine Watchin How To's- 19 readers -
  • A-ha! The (social) proof is in the video

    … were focused on this client’s 4-step acquisition funnel. After targeting the first step, we wanted to apply what we had learned to the second step of the funnel. Based on previous tests, we knew that subscribers responded to social proof and were sensitive to both community messaging and the quality of our client’s products. We ran the following…

    WiderFunnel- 16 readers -
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