Social Proof

Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken, a phenomenon sometimes referred to as herd behavior.
Posts about Social Proof
  • How to boost sales by improving your trust signals

    … before calling a contractor, and 63% of consumers are more likely to purchase from a site that has reviews and testimonials. Various other studies have shown that one of the cues we look for when trying to interact with a brand is its popularity (or social proof). If we see that a lot of people are using, and liking, a particular brand, we are more…

    Search Engine Watchin How To's- 5 readers -
  • How social proof can boost SEO

    … Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Social proof is the attempt to build credibility and trust towards your business by showcasing what others think of it. Instead of promoting your business on your own, you are doing it through others, whether they are experts, celebrities…

    Search Engine Watchin SEO How To's- 11 readers -
  • 7 Content Marketing Strategies That Inspire Trust and Shares

    … Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. In general, these are the pieces that convince people that your brand has worthwhile things to say and messages that they would like to share. How can you…

    Marketing Technology Blog- 11 readers -
  • Increase Your Conversion Rates through Social Proof

    … are all critical on commerce sites because they provide the shopper with a sense that they’re working with a good company that will deliver on their promise. There’s more that you can do, though! Notify is the online equivalent of a busy retail store, delivering social proof to everyone who visits your site. This social proof can often boost…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 7 readers -
  • How understanding psychology can help increase ecommerce sales

    … of urgency, in order to speed up a user’s purchasing decision. When there’s a countdown of existing stock, or an offer for a limited time, consumers feel the need to hurry up and claim the deal before it disappears. It’s the loss aversion that leads to an increase of sales, provided that it’s presented in a timely, relevant way. Social Proof…

    Search Engine Watchin How To's- 12 readers -
  • A-ha! The (social) proof is in the video

    … were focused on this client’s 4-step acquisition funnel. After targeting the first step, we wanted to apply what we had learned to the second step of the funnel. Based on previous tests, we knew that subscribers responded to social proof and were sensitive to both community messaging and the quality of our client’s products. We ran the following…

    WiderFunnel- 10 readers -
  • Effective Strategies for Increasing E-Commerce Conversions (Infographic)

    … While the last quarter of the year may be the season for ecommerce shopping, it’s important to have a sound strategy year round. An infographic from digital agency Data Dial provides a wealth of psychological tips for improving your ecommerce strategy and related outcomes. Social signals are a powerful tool for engaging users and increasing…

    AllTwitter- 11 readers -
  • Why Twitter Killed the Twitter Share Button

    … not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why Would Twitter Do This? Why would they unilaterally remove a beloved (and theoretically useful) feature, when…

    Jay Baer/ Relevancein Social Twitter- 12 readers -
  • How to Create a Facebook Video Ad That Moves People to Action

    Are you using Facebook video ads for your business? Want to improve your conversions? Well-structured video ads command viewers’ attention and prompt them to take action. In this article you’ll discover five steps to crafting the perfect Facebook video ad. Discover how create a Facebook ad that moves people to action.

    Social Media Examiner- 26 readers -
  • 10 Ways to Drive More Social Proof

    … 10 Ways to Drive More Social Proof from Mark Schaefer In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. People are barraged with messages every day and social proof is a handy shortcut when they are trying to figure out who to believe, who…

    {grow}- 9 readers -
  • How to Build and Grow Your Email List

    … Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every page is a landing page… so…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 20 readers -
  • Vanity Metrics and Social Proof. What Does it All Mean?

    … Twitter followers. Which of coure, quickly became a topic of discussion. My positive reaction to his follower count got me thinking about two topics that I’ve been preoccupied with lately: vanity metrics and social proof. Specifically, about the way they intersect, and the assumptions we make when we see that a person, product, or brand appears…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
  • The Next Chapter in Social Merchandising

    …-making process.” By leveraging user reviews, social buzz and other forms of user-generated content, social merchandising personalizes a user’s experience by displaying recommendations and input from their own social networks. Validation, or social proof, is what makes this such an effective tactic. Knowing that a fellow friend is satisfied…

    Danielle Look/ Relevancein Social EMail- 11 readers -
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