Social Reach

  • How to Use Hashtags to Increase Your Campaign’s Reach

    … you’re promoting propagates across the platform. Metrics to keep an eye on during your campaign: Reach – the number of unique people who may see your posts. Impressions – the total number of potential views (including same users seeing the same post multiple times) Exposure – measures the total Impressions that a user has generated, including…

    Marketing Technology Blog- 29 readers -
  • Tag-Teaming Email and Social to Grow Your Audience

    … the relationship. Social media, meanwhile, sits firmly atop the marketing funnel, contributing to customer awareness and entertainment while encouraging engagement with the brand. The purposes and goals of email and social are completely separate, and you would never use email marketing the same way you would use social, or vice versa. Imagine how…

    Relevancein EMail Content- 13 readers -
  • 5 Ways to Develop a Social Media Strategy

    … strategy moving forward. #2: Use a “Shotgun Approach” for Reliable Reach It doesn’t matter how large your following is, your message sometimes can fall through the cracks. With increasing numbers of brands utilizing social channels, you have to find better ways to get your message to stand out from the noise. Jay Baer of Convince and Convert shares…

    Debra Eckerling/ Social Media Examinerin Social- 34 readers -
  • PR Pros, Time To Leverage Your Authorship and Social Reach!

    … and consumed is just part of the package. ClearVoice describes itself as the first content platform to measure and categorize online content creators. ClearVoice scores take into account website value/reach, frequency of content posted, amount of content online, number of publications and social amplification. Social #PRChat’s Lisa Buyer describes…

    Allen Mireles/ Vocus Blog- 29 readers -
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