Social Reach

  • How to Use Hashtags to Increase Your Campaign’s Reach

    … you’re promoting propagates across the platform. Metrics to keep an eye on during your campaign: Reach – the number of unique people who may see your posts. Impressions – the total number of potential views (including same users seeing the same post multiple times) Exposure – measures the total Impressions that a user has generated, including…

    Marketing Technology Blog- 16 readers -
  • Tag-Teaming Email and Social to Grow Your Audience

    … tweak drove 3,000 clickthroughs and beat their “revenue by email” goal by 172 percent. Using Social Media to Increase Email Subscriptions The process of signing up for your email subscription should be clean and easy for your audience, otherwise you risk losing them to dozens of distractions surrounding them. The simplest way to use social…

    Relevancein EMail Content- 8 readers -
  • 5 Ways to Develop a Social Media Strategy

    … that will get to your readers, you’re already headed in the right direction. What do you think? How often do you change your social media strategy? What tools do you use to review and revise it? Please share your thoughts in the comments. Tweet Tags: audience strategy, audit tool, competitive analysis, debra eckerling, mobile marketing, mobile social media, social media audit, social media marketing, social media mobile tactic, social media strategy, social media tactics, social media traffic, social reach …

    Debra Eckerling/ Social Media Examinerin Social- 22 readers -
  • PR Pros, Time To Leverage Your Authorship and Social Reach!

    … and consumed is just part of the package. ClearVoice describes itself as the first content platform to measure and categorize online content creators. ClearVoice scores take into account website value/reach, frequency of content posted, amount of content online, number of publications and social amplification. Social #PRChat’s Lisa Buyer describes…

    Allen Mireles/ Vocus Blog- 22 readers -