Social Reach

  • How to Use Hashtags to Increase Your Campaign’s Reach

    … tricks you can use to generate a wider reach Important Social Campaign Metrics Most social campaigns are designed to build awareness rather than drive immediate conversions. With this in mind, you’ll have to be clear about the goal of your campaign and the metrics you need to track in order to judge success. Using Keyhole’s account trackers, you…

    Marketing Technology Blog- 13 readers -
  • Tag-Teaming Email and Social to Grow Your Audience

    … each other. The crossover between email and social is fairly low (in fact, a recent study showed that only half of one company’s social media followers were also subscribed to their newsletter), meaning that marketers can carefully integrate these two channels to increase the reach of each. Here’s how. Using Email Marketing to Increase Social Reach…

    Relevancein EMail Content- 6 readers -
  • 5 Ways to Develop a Social Media Strategy

    … Why It Might Be Time to Completely Change Your Social Media Strategy. The gist is this. Unless you call, email or otherwise send your content to your audience, you have no idea if it’s going to reach them. Even if you have a huge fan base on your social networks, you never know if your people will see your message. Jay’s solution is to have…

    Debra Eckerling/ Social Media Examinerin Social- 18 readers -
  • PR Pros, Time To Leverage Your Authorship and Social Reach!

    … will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then might be irrelevance. — Eric Schmidt, The New Digital Age Google authorship, the ability to create content online and tie that content to your Google+ profile…

    Allen Mireles/ Vocus Blog- 19 readers -
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