Social Reach

  • How to Use Hashtags to Increase Your Campaign’s Reach

    … the impressions generated by their Retweeters Influencer engagement rate – measures the engagement generated on posts created by people engaging with your hashtag or keyword. This is the metric that allows you to optimize your campaign and increase your brand exposure, by reaching out to influencers with high engagement rate, you will be able…

    Marketing Technology Blog- 17 readers -
  • Tag-Teaming Email and Social to Grow Your Audience

    … each other. The crossover between email and social is fairly low (in fact, a recent study showed that only half of one company’s social media followers were also subscribed to their newsletter), meaning that marketers can carefully integrate these two channels to increase the reach of each. Here’s how. Using Email Marketing to Increase Social Reach…

    Relevancein EMail Content- 8 readers -
  • 5 Ways to Develop a Social Media Strategy

    … that will get to your readers, you’re already headed in the right direction. What do you think? How often do you change your social media strategy? What tools do you use to review and revise it? Please share your thoughts in the comments. Tweet Tags: audience strategy, audit tool, competitive analysis, debra eckerling, mobile marketing, mobile social media, social media audit, social media marketing, social media mobile tactic, social media strategy, social media tactics, social media traffic, social reach …

    Debra Eckerling/ Social Media Examinerin Social- 22 readers -
  • PR Pros, Time To Leverage Your Authorship and Social Reach!

    … will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then might be irrelevance. — Eric Schmidt, The New Digital Age Google authorship, the ability to create content online and tie that content to your Google+ profile…

    Allen Mireles/ Vocus Blog- 24 readers -