Social Referrals

  • 4 Tips to Influence Buyers and Win Social Referrals

    … Retailers are always in search of new customers, and social media is an untapped gold mine for customer acquisition. Research by CeBIT shows that 74 percent of consumers rely on social media to influence their purchasing decisions. One of the secrets to milking social media of buyers is social referrals, as 81 percent of consumers are influenced…

    Inside Facebookin Social- 13 readers -
  • The Pinterest Buy Button Might Rock Your Ecommerce

    …-growing social networks around. And when it comes to eCommerce, Pinterest already dominates many of its competitors. In fact, Pinterest users boast the highest average checkout value of all social media referral shoppers, and Pinterest-referred users spend an average of 70% more than their non-pinning counterpart (highlight to tweet). An eCommerce Edge…

    David Rekuc/ Convince and Convertin Social- 30 readers -
  • Do Social Referrals Affect Organic Traffic?

    …) Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Here’s an example of what I mean. Say someone clicked on one of your Facebook Ads, they go to your site, they’re interested, but they want to learn more. So the next…

    Convince and Convertin Social Paid Search- 16 readers -
  • The Facebook and Google Duopoly

    … It’s common knowledge that Google has a monopolistic hold on search traffic. comScore’s widely cited numbers place Google’s search market share at 67 percent, followed by Bing at 19 percent and Yahoo at 10 percent. But based on our internal data, comScore significantly under-represents Google’s actual US market dominance. Looking…

    Relevancein Social SEO Google Facebook- 10 readers -
  • Social, Not Search, is the Future for PR

    … Search traffic to websites is declining. Social referrals are exploding. So where are you spending your PR dollars? Back in 2008, when I was getting PitchEngine off the ground, search engine optimization for PR was all the rage. PRWeb had laid claim to the search optimized press release and services like Business Wire and PR Newswire were all…

    Jason Kintzler/ Relevancein Social- 6 readers -
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