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… We’ve been looking at a lot of social data over the years. By 2011, we had gathered 120 billion impressions on Facebook alone — and now we’re into the trillions. That’s thousands of Facebook accounts, Twitter profiles, YouTube channels, and so forth. But let’s not mistake having lots of data with performing lots of analysis or creating lots…
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Do you know where all of your social traffic is coming from? Want more detailed information on social media referral traffic? The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything. In this article you’ll discover how to create custom URLs to find what is called dark social media traffic.