Social Roi

  • Using Social ROI to Keep Your Strategy on Target

    … as it’s flying through the air. Measuring a campaign as it unfolds allows you to adjust that campaign mid-flight. We have the ability to determine well ahead of time if a campaign is going to miss its mark, and make adjustments to put it back on target. Using Real-time Social ROI to Course Correct Here’s an example of Social ROI in action. Mia’s…

    Relevancein Social- 8 readers -
  • The ROI of Social Selling [INFOGRAPHIC]

    … How do you track social media return on investment (ROI)? It’s the age-old question, and for many brands calculating exactly what they’re getting out of their social media campaigns has proven to be an especially difficult nut to crack. Indeed, according to Nielsen social has become a key marketing and sales channel for 70 percent…

    Shea Bennett/ AllTwitterin Social- 3 readers -
  • 6 Steps to Measure Social Media ROI [INFOGRAPHIC]

    … How do you measure social media return on investment (ROI)? It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing…

    Shea Bennett/ AllTwitterin Social- 5 readers -