Social Roi

  • Using Social ROI to Keep Your Strategy on Target

    … want to use metrics like reach, followers and share of voice. Is your goal to drive engagement? You’ll want to include metrics like click-throughs to your website, likes, comments and favorites. Is your goal to drive leads? Think about how you will track any clicks from social media back to your marketing automation or CRM system so you can give…

    Relevancein Social- 9 readers -
  • The ROI of Social Selling [INFOGRAPHIC]

    … How do you track social media return on investment (ROI)? It’s the age-old question, and for many brands calculating exactly what they’re getting out of their social media campaigns has proven to be an especially difficult nut to crack. Indeed, according to Nielsen social has become a key marketing and sales channel for 70 percent…

    Shea Bennett/ AllTwitterin Social- 3 readers -
  • 6 Steps to Measure Social Media ROI [INFOGRAPHIC]

    How do you measure social media return on investment (ROI)? It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.

    Shea Bennett/ AllTwitter- 5 readers -
Get the top posts daily into your mailbox!