Social Scoring

  • Too much of a good thing? The weird truth about social proof.

    … the ego, but the truth about social proof is that they’re nothing to lose sleep over—and can actually help your sales. Illustration courtesy of Flickr CC and Jurgen Appelo The post Too much of a good thing? The weird truth about social proof. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories A lesson in the remarkable marketing power of reciprocity An expanded view of influence marketing measurement The seedy underbelly of advocate marketing …

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  • Can Marketers Predict and Measure Influence, Down to the Dollar?

    … By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig…

    {grow}in Social Google Twitter- 7 readers -