Social Scoring

  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 16 readers -
  • Can Marketers Predict and Measure Influence, Down to the Dollar?

    … upward (or downward) based on the amount of money they bring in above and beyond their own spending. But according to Dmitri Williams, CEO of Ninja Metrics, the classic big spenders (or “whales”) aren’t necessarily the same people who drive social spending. “Classic whales may spend for enjoyment or conspicuous consumption,” explains Williams. “That’s…

    {grow}in Social Google Twitter- 9 readers -