Social Scoring

  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 24 readers -
  • Can Marketers Predict and Measure Influence, Down to the Dollar?

    … are unlikely to see the value, according to Powers. Can you measure influence? Theoretically, predictive analytics could revolutionize marketing. Marketers could target “social whales” based on quantifiable, provable influence, identify which key users are at risk to stop using the product or service, and test the impact of win-back messaging…

    {grow}in Social Google Twitter- 12 readers -
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