Social Search

  • The Key to Multi-Channel Success: Understanding the Search and Social Mindset

    … a person’s behavior can change across all digital channels (and offline as well), I’ll focus specifically on the paid search and paid social channels. Understanding the different mindsets of your audience on these channels will help you align them more effectively and avoid the dangers of taking a one-size-fits-all approach to your marketing strategy…

    Street Fightin Paid Search- 16 readers -
  • Spice Up Your Tweets with GIFs!

    … On social media it’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out. If you’re looking for a fun way to make your tweets shine that will also increase your engagement, consider tweeting out GIFs. If you aren’t familiar with GIFs…

    Arielle Sanchez/ E-Marketing Associatesin Social Twitter- 20 readers -