Social Search

  • Spice Up Your Tweets with GIFs!

    … On social media it’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out. If you’re looking for a fun way to make your tweets shine that will also increase your engagement, consider tweeting out GIFs. If you aren’t familiar with GIFs…

    Arielle Sanchez/ E-Marketing Associatesin Social Twitter- 14 readers -
  • Tips for Your Pinterest Marketing Strategy

    … By now a lot of hoteliers have started using Pinterest daily as part of their strategy for their hotels. Pinterest provides a lot of opportunities for you to potentially reach customers that you may not be able to reach under different circumstances. There a lot of ways to use Pinterest for marketing purposes, but here are a few tips that would…

    E-Marketing Associatesin Social Content- 9 readers -
  • Shooting Video on a Smartphone

    … If you’re running an independent hotel, chances are you don’t have a huge budget to film professional video content. Fortunately, if you’re one of the 89 million (64%) of American adults who own a smartphone, then you have a powerful camera at the tip of your fingers. Smartphone camera technology has become so advanced that it’s possible to shoot…

    E-Marketing Associatesin Social Content- 12 readers -
  • 6 Ways to Increase Views on YouTube

    It is well known how useful video content is for hotel marketing. Because video content is a such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings. YouTube is the premiere site for posting videos. It is estimated that over 300 hours of video are uploaded to YouTube every minute.

    E-Marketing Associates- 11 readers -
  • The EMA Team Tried Out the New Snapchat Lenses!

    … Snapchat is currently one of the most popular social networks out there and is estimated to have over 100 million users. For its latest update, Snapchat released some new features that currently have everyone talking. The most notable (and fun) new feature is an array of lenses that let you add a new dimension to your selfie game. To unlock these…

    Arielle Sanchez/ E-Marketing Associatesin Social- 10 readers -
  • Creating a Social Media Strategy for your Hotel

    … Social Media is an important part of any hotel’s digital marketing strategy. Not only is it a great way to connect with guests, but social signals also provide great SEO/SSO benefits, which will help your hotel rank higher on search engine results. While more hoteliers are getting on board and taking advantage of all that social channels have…

    Arielle Sanchez/ E-Marketing Associatesin Social- 17 readers -
  • Marketing to Tourists and Travelers

    … Over the past few years there has been a big debate over the differences between a traveler and a tourist. Some people can characterize the distinctions between travelers and tourists while others believe there are no concrete differences between the two. As a hotelier, one must recognize the variations between the two and market to each one…

    E-Marketing Associatesin Social SEO Content- 10 readers -
Get the top posts daily into your mailbox!