Social Selling

  • Is Social Media Forcing Marketers Away from Mass Media?

    … options for companies point to investing in their customers’ experience and building relationships directly. Even in business-to-business relationships, account-based marketing is driving results. While broad advertising isn’t dead, it’s targeted, personalized strategies that are beginning to drive the customer journey – not the ads plastered…

    Douglas Karr/ Marketing Technology Blogin Social- 29 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 18 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … single-channel shoppers Tweet This! requiring marketers to develop complex campaigns that follow potential buyers and lead them to a purchase whether they’re in the store, mobile, or anywhere in between. Product remarketing – On average, it requires seven touchpoints before you can lead a buyer back Tweet This! Remarketing is now an essential strategy for every ecommerce marketer. Make sure to consider these important trends while creating your ecommerce marketing strategy for 2017. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • 19 Sales Stats for Email, Phone, Voicemail, and Social Selling

    … and quotas. It also isn’t a static field. Technology has changed sales as much as any other industry. Social media has given more ways to reach customers and things like email can be effective tools for those who know how to use it. This infographic from Bizness Apps shows the far-reaching impact tech has on sales, and how it’s changed the game. 19…

    Marketing Technology Blog- 22 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    …, digital and brand marketing? If you answer no to any of these questions then you have incredible opportunity to fix the problem and turn every answer listed above into a yes. Could it be that you are over automating your tweets? Maybe you are speaking to your audience like a robot vs being a human. Maybe you are over selling? Or maybe your tweets…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 26 readers -
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