Social Strategy

  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevancein EMail- 25 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 24 readers -
  • Social media: look before you leap

    … of social media automation fails happen daily, this email from Ryanair was put live after the referendum result which was clearly hoping for a different result! Automation is incredibly handy, but scheduled messages need to be checked before they go live. A documented social media process will also prevent such mistakes happening to you…

    Search Engine Watch- 24 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left untended only breeds more discontent…

    Larry Alton/ Relevance- 24 readers -
  • 10 tips for marketing success on LinkedIn

    …, Twitter, Instagram and Google for example, are all blocked in China and can only be accessed with a VPN. The preferred social commerce app is local player WeChat, which has been adopted by 700 million users. Reed says professional Chinese are increasingly setting themselves up on LinkedIn, then using WeChat to do the chatting, so it is not uncommon…

    Search Engine Watch- 18 readers -
  • Social Signals, SEO, and Their Impact on One Another

    … Matt Cutts shared a video where he discussed the challenge that engineers might have if they had created dependencies between the Google ranking algorithms and social signals. In short, it would be far too risky to build these dependencies in the event the other social media platform either blocked search or fell in popularity. I have no doubt…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … with this more. Individualized marketing is a journey, not a destination. How do we start the transformation? How do we shift our focus to understanding the data in a way that helps us create better experiences? “Individualized marketing is a journey, not a destination” said Lisa Arthur, CMO of Teradata. She discussed this in detail during her keynote…

    Pam Moore/ Pam Marketing Nutin Social- 29 readers -
  • Video: How To Optimize Your Social Media Program for Pinterest

    … for more industry insights. See you next time. Technorati Tags: digital marketing, merkle, merkle | RKG, pinterest, RKG , social, Social Media, social media strategy, social strategy Related: Video: How to Optimize Your Social Media Program for Twitter Are you optimizing your social media program to take advantage of Twitter's active and growing…

    Price Thomas/ RKGBlogin Social How To's- 8 readers -
  • How To Use Instagram For Business: A Beginner’s Guide

    … of business. Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers. Among American teens, Instagram is actually considered the single most important social network. If you do take…

    Hootsuitein Social How To's- 29 readers -
  • The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

    … updates for employee sharing are messages that are genuinely interesting or entertaining or that contain practical, usable information. More than three-quarters of consumers report that social messages directly influence their buying decisions. But businesses without a significant social following can find themselves shouting into a void when they post…

    Hootsuitein Social- 30 readers -
  • Proven Strategies for Amplifying Social Content

    Marketers are always looking for new ways to extend the reach of their marketing campaigns. Social media, and specifically Social Relationship Platforms (SRPs), can help enable organizations to do just this. SRPs are also very effective in creating brand consistency and unified messaging by enabling everyone to distribute content that is on-brand.

    Hootsuite- 8 readers -
  • An Appropriately Quick Gif Guide

    … From Buzzfeed listicles to your Twitter feed, the mythical gif has risen from obscurity into a pillar of the internet in only a few years. These magical photos, that move and loop before your watering eyes, fill the social media masses with glee. From being used to document magical moments in sports to becoming a daily source of news, gifs…

    Hootsuitein Social- 11 readers -
  • A Brand of One: On Social Media Branding for Professionals

    … Every publicly accessible social media profile you have is a professional social media profile. It doesn’t matter if you intend it to be so or not. If this set off alarm bells, you’re far from alone. Many people neglect their personal profiles in favor of business accounts, without realizing that colleagues, clients and competitors are usually…

    Hootsuitein Social- 13 readers -
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