Social Strategy

  • Want Social Shares? Then A/B Test Your Headlines

    … Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story. Double your Sharing According to new…

    Relevance- 8 readers -
  • Social media: look before you leap

    … is a great place for you and your team to spend time. With the right research, strategy and processes in place you will build the foundations of a clean social footprint and ultimately make the right first impression as well as deliver the results you’re looking for. Have you had any interactions with companies you’ve been impressed by? I’d love…

    Search Engine Watch- 15 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left untended only breeds more…

    Larry Alton/ Relevance- 9 readers -
  • 10 tips for marketing success on LinkedIn

    …. How to improve that? The first step is understanding LinkedIn’s role as a business-to-business (B2B) and a pier-to-pier (P2P) network, in a business context. “It’s not Facebook, it’s not Twitter and it’s definitely not Tinder,” says Reed. Who uses LinkedIn? The platform is establishing a significant presence in Asia. India and China now make up…

    Search Engine Watch- 15 readers -
  • Social Signals, SEO, and Their Impact on One Another

    … Media Sharing is Growing Parse.ly recently released a report that Facebook has now overcame Google as the top referrer to publishers. This decline is critical for publishers to keep in mind. If you’re pouring all of your efforts into search engine optimization and backlink opportunities, and not developing a great social media strategy, the opportunities to reach new audiences is declining. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Data & Analytics to Speak to an Audience of One? (blog post) 10 Reasons Smart Digital Marketers Must Embrace Data and Analytics (podcast & blog post) Audience Analysis Worksheet Steps to Develop a Social Business Plan (white paper) ONE: Teradata Digital Marketing Festival Related Stories Bust out of the Social Media Echo Chamber and #BeTheChange Earned, Owned and Paid Media in a Nutshell Are You Using Big Data and Analytics to Speak to an Audience of ONE? …

    Pam Moore/ Pam Marketing Nutin Social- 22 readers -
  • How To Use Instagram For Business: A Beginner’s Guide

    … If you’re reading this post, you’ve already realized one fundamental thing: Instagram is a critically important social network. The photo-sharing app is not only important for retailers, restaurants, or travel companies; as one of the most effective brand-building tools available today, Instagram is increasingly important for every kind…

    Hootsuitein Social How To's- 26 readers -
  • The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

    … This post originally appeared on Medium. It’s an open secret among social media teams at some of the world’s largest companies. One of the fastest ways to tap into a big social media audience is already on the payroll. A company’s own employees can represent a kind of internal social media army. And when important messages need to be spread far…

    Hootsuitein Social- 24 readers -
  • Proven Strategies for Amplifying Social Content

    … Marketers are always looking for new ways to extend the reach of their marketing campaigns. Social media, and specifically Social Relationship Platforms (SRPs), can help enable organizations to do just this. SRPs are also very effective in creating brand consistency and unified messaging by enabling everyone to distribute content that is on-brand…

    Hootsuitein Content- 7 readers -
  • An Appropriately Quick Gif Guide

    … From Buzzfeed listicles to your Twitter feed, the mythical gif has risen from obscurity into a pillar of the internet in only a few years. These magical photos, that move and loop before your watering eyes, fill the social media masses with glee. From being used to document magical moments in sports to becoming a daily source of news, gifs…

    Hootsuitein Social- 9 readers -
  • A Brand of One: On Social Media Branding for Professionals

    … Every publicly accessible social media profile you have is a professional social media profile. It doesn’t matter if you intend it to be so or not. If this set off alarm bells, you’re far from alone. Many people neglect their personal profiles in favor of business accounts, without realizing that colleagues, clients and competitors are usually…

    Hootsuitein Social- 11 readers -
  • A Beginner’s Guide: How to advertise on Facebook

    … As a social media manager, understanding how to leverage Facebook Ads in your marketing strategy is essential. With the tagline ‘Over 1 billion people. We’ll help you reach the right ones,’ Facebook Ads have the potential to transform your business’s social reach without hurting your budget. If you need a refresher on the ABCs of Facebook Ads…

    Hootsuitein Social Facebook How To's- 17 readers -
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