Social Strategy

    • Want Social Shares? Then A/B Test Your Headlines

      Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.

      Relevancein EMail- 12 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … data from Priceonomics, simply A/B testing an article’s headline can almost double how frequently it gets shared on social media. There’s even more good news. A/B testing headlines leads to: 34% more pageviews (that’s the mean improvement; 28% more if measured by median.) Up to 587% more social shares (or 75% more, if looking at median…

    Relevance- 10 readers -
  • Social media: look before you leap

    … is a great place for you and your team to spend time. With the right research, strategy and processes in place you will build the foundations of a clean social footprint and ultimately make the right first impression as well as deliver the results you’re looking for. Have you had any interactions with companies you’ve been impressed by? I’d love…

    Search Engine Watch- 19 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left untended only breeds more…

    Larry Alton/ Relevance- 9 readers -
  • 10 tips for marketing success on LinkedIn

    …, Twitter, Instagram and Google for example, are all blocked in China and can only be accessed with a VPN. The preferred social commerce app is local player WeChat, which has been adopted by 700 million users. Reed says professional Chinese are increasingly setting themselves up on LinkedIn, then using WeChat to do the chatting, so it is not uncommon…

    Search Engine Watch- 15 readers -
  • Social Signals, SEO, and Their Impact on One Another

    … Media Sharing is Growing recently released a report that Facebook has now overcame Google as the top referrer to publishers. This decline is critical for publishers to keep in mind. If you’re pouring all of your efforts into search engine optimization and backlink opportunities, and not developing a great social media strategy, the opportunities to reach new audiences is declining. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others. Unfortunately despite how much noise there…

    Pam Moore/ Pam Marketing Nutin Social- 22 readers -
  • Video: How To Optimize Your Social Media Program for Pinterest

    … for more industry insights. See you next time. Technorati Tags: digital marketing, merkle, merkle | RKG, pinterest, RKG , social, Social Media, social media strategy, social strategy Related: Video: How to Optimize Your Social Media Program for Twitter Are you optimizing your social media program to take advantage of Twitter's active and growing…

    Price Thomas/ RKGBlogin Social How To's- 8 readers -
  • How To Use Instagram For Business: A Beginner’s Guide

    … strategy. This strategy should mirror your broader social media marketing plan, which acts as your business’ guide for social media activities. First, you’ll need to establish your Instagram goals. These goals should tie back to your business goals. They might include: Increase product sales Increase traffic to your website Increase brand…

    Hootsuitein Social How To's- 26 readers -
  • The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

    … … and understandably so. I’d like to offer a little perspective from the inside. At my company, we use this social media “amplification” strategy regularly. Done correctly, it can dramatically increase the reach of company messages, while also — and this is important — bringing benefits to employees. Done incorrectly, however, campaigns of this sort look false…

    Hootsuitein Social- 27 readers -
  • Proven Strategies for Amplifying Social Content

    … Marketers are always looking for new ways to extend the reach of their marketing campaigns. Social media, and specifically Social Relationship Platforms (SRPs), can help enable organizations to do just this. SRPs are also very effective in creating brand consistency and unified messaging by enabling everyone to distribute content…

    Hootsuitein Content- 7 readers -
  • An Appropriately Quick Gif Guide

    … From Buzzfeed listicles to your Twitter feed, the mythical gif has risen from obscurity into a pillar of the internet in only a few years. These magical photos, that move and loop before your watering eyes, fill the social media masses with glee. From being used to document magical moments in sports to becoming a daily source of news, gifs…

    Hootsuitein Social- 9 readers -
  • A Brand of One: On Social Media Branding for Professionals

    … Every publicly accessible social media profile you have is a professional social media profile. It doesn’t matter if you intend it to be so or not. If this set off alarm bells, you’re far from alone. Many people neglect their personal profiles in favor of business accounts, without realizing that colleagues, clients and competitors are usually…

    Hootsuitein Social- 12 readers -
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