Social Strategy

  • Want Social Shares? Then A/B Test Your Headlines

    … Adopt This Strategy Like any new finding in marketing, this technique can be used for good or for evil. Some might be tempted to test a handful of different clickbait-style titles for any given article. But, it could also save you (and your writing team) from the embarrassment of dozens of similarly structured, vapid blog post titles. Let’s say…

    Relevancein EMail- 36 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    … Adopt This Strategy Like any new finding in marketing, this technique can be used for good or for evil. Some might be tempted to test a handful of different clickbait-style titles for any given article. But, it could also save you (and your writing team) from the embarrassment of dozens of similarly structured, vapid blog post titles. Let’s say…

    Relevance- 35 readers -
  • Social media: look before you leap

    … of social media automation fails happen daily, this email from Ryanair was put live after the referendum result which was clearly hoping for a different result! Automation is incredibly handy, but scheduled messages need to be checked before they go live. A documented social media process will also prevent such mistakes happening to you…

    Search Engine Watch- 35 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    … It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left untended only breeds more…

    Larry Alton/ Relevance- 32 readers -
  • 10 tips for marketing success on LinkedIn

    …, Twitter, Instagram and Google for example, are all blocked in China and can only be accessed with a VPN. The preferred social commerce app is local player WeChat, which has been adopted by 700 million users. Reed says professional Chinese are increasingly setting themselves up on LinkedIn, then using WeChat to do the chatting, so it is not uncommon…

    Search Engine Watch- 23 readers -