Social Traffic

  • Rethink Social Media’s Impact on Traffic and Commerce

    … coming in through the side door, it’s time to start focusing on optimizing other pages besides just your homepage and checkout page before it’s too late. InstartLogic offers an application delivery platform that leverages machine learning to optimize performance and utilizes a CDN for delivery. With a continuous system that intelligently learns the application behavior, performance optimizations will be smarter, not harder, and you can spend more time improving the customer experience across the front door and side door. …

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50 percent of their social traffic, year-over-year. How could this be? What’s happening out there in social land? The article opines…

    Chad Pollitt/ Relevancein Social- 20 readers -
  • Data-Backed Tips to Get More Traffic

    … stone creamery flavors. The company asked influential food bloggers to share recipes and pictures of food prepared using their products. In the campaign, one food blogger alone bagged 28,000 Pinterest pins of a cake made using one of the flavors. Long-Tail Keywords Do you know 70 percent of total searches online are long-tail queries? Why target…

    Relevancein Social Paid Search SEO- 15 readers -
  • The Facebook and Google Duopoly

    … It’s common knowledge that Google has a monopolistic hold on search traffic. comScore’s widely cited numbers place Google’s search market share at 67 percent, followed by Bing at 19 percent and Yahoo at 10 percent. But based on our internal data, comScore significantly under-represents Google’s actual US market dominance. Looking…

    Relevancein Social SEO Google Facebook- 9 readers -
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