Social Traffic

  • Rethink Social Media’s Impact on Traffic and Commerce

    … We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … be an attribution error The 72 percent drop in Google+ traffic seems reasonable without having done anything “wrong” We’re drowning in crap content Facebook/Twitter ads are super important Organic social is a hamster wheel Add in content shock and the ratcheting down of organic social visibility by the social networks and there’s potentially a lot…

    Chad Pollitt/ Relevancein Social- 21 readers -
  • Data-Backed Tips to Get More Traffic

    … that the experts haven’t yet grown weary of. Pay Per Click Investing in SEO is unquestionably a great way to get more traffic to your website, but with pay per click (PPC) you can extract the benefits of SEO instantly. Statistics show that the first three paid results on Google bag 41 percent of the total clicks on the page. Where a smart SEO strategy takes about…

    Relevancein Social Paid Search SEO- 16 readers -
  • The Facebook and Google Duopoly

    … Madrigal have excellent coverage of the app issue (as well as a partial solution) – which boils down to the following: Facebook and other social apps don’t pass along referrer data to analytics packages, so when a user visits a site from the Facebook mobile app, they are counted as a Direct visit rather than a Facebook referral. Paid traffic is also…

    Relevancein Social SEO Google Facebook- 10 readers -
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