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… and incorporate into our business today You can listen here or on iTunes, Stitcher or SoundCloud! A few stats to wet your social whistle: For a 30 second commercial during the Superbowl, NBC was seeking $4.4 – $4.5 million! This was the most tweeted SuperBowl event ever with a record breaking 28.4 million tweets during the broadcast, second only…
… with hundreds or thousands of comments complaining and sharing their negative opinions of the brand? Is ignoring customers and online community members on social media even an option? Take a listen to this episode of the Social Zoom Factor podcast for a case study in how CBS and the Under Cover Boss TV show has chosen to ignore even their loyal…
… Twitter’s relationship with television (and vice versa) is well documented, with fans increasingly taking to the social network to discuss what’s happening on their favourite shows (and with their favourite stars) in real time. Nielsen has released their list of the top 10 most social TV series, specials and sporting events of the past 12 months. Last year Breaking Bad took the top series crown, but who ruled the roost in 2014? (more…) New Career Opportunities Daily: The best jobs in media. …
A survey of 11,000 people in the United Kingdom has found that one third (33 percent) comment on Facebook or Twitter about what they’re watching on television during the show. The study, which was undertaken by Carat, also found that 35 percent of Britons plan their evenings around their TV schedule, with 57 percent using a second screen – a tablet or a smartphone – and 3.