Social & Mobile Marketing

  • Starmark Sponsors Terry B. Jones ‘On Innovation’ Presentation

    …On June 9, 2016 business leaders and marketing enthusiasts gathered at the NSU Art Museum in Fort Lauderdale to hear Terry B. Jones speak on the Culture of Innovation. Best known for founding Travelocity.com and serving as founding Chairman of Kayak.com, Terry B. Jones has established himself as a leader of innovation in the digital... View Article…

    Starmark- 6 readers -
  • Work Better and Faster with Facebook Business Manager

    …Whether you work in an agency or internally for a large organization you can agree managing multiple Facebook accounts can sometimes be cumbersome. Marketers are always searching for the latest and greatest tool to make their day-to-day tasks efficient. With advertisers needs in mind, Facebook unveiled a tool that would do just that. In 2014…

    Starmarkin Social- 5 readers -
  • Using Social Media to Enhance Promotions

    …More bang for our social-media buck is what we all strive for when running promotions. But what’s the most effective means at our disposal to generate the interest and encourage participation? Are we maximizing our fullest potential? When it comes to executing promotions of any kind with the goals of generating leads, entries and followers,... View Article…

    Starmarkin Social- 4 readers -
  • ‘Science the way’ to increased sales

    …Reprinted from South Florida Business Journal. In the movie “The Martian,” Matt Damon’s character, astronaut Mark Watney, is mistakenly left for dead by his fellow astronauts on Mars. When he awakens alone on the red planet, he makes a conscious decision “not to die.” Instead, he says (to himself) that, in the face of overwhelming... View Article…

    Starmark- 5 readers -
  • Facebook’s latest algorithm: not a phase but a fact of life

    …If you’ve ever wondered what Facebook really does with your business page posts, you’re not alone. In the past, Facebook decided whether or not to show your content to users through its ever-changing, ever-evolving series of algorithms resulting in a News Feed that shows only content appealing to your specific interests and content with proven…

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  • How fast will television change, again?

    …Reprinted from the South Florida Business Journal. It’s already changing. Millennials are charting a new course for television, and brand marketers need to get on board. Over 25 years ago, CNN launched its television news network of now 10 domestic and 36 international bureaus. Television changed, cable networks grew and marketers were told to “think... View Article…

    Starmarkin How To's- 4 readers -
  • Leveraging Periscope beyond Periscope

    …In our previous eTip, “Can you see the future through a Periscope?“, we introduced you to this live-video streaming network that made a huge splash into the social spheres not long ago and explained why you should be tapping into the streaming potential for any number of activities. But do you have the tools to... View Article…

    Starmark- 5 readers -
  • Why link Instagram and Facebook to enhance your social marketing efforts?

    …Facebook owns Instagram and for good reason. With over 300 million active users, Instagram is catching up with Facebook as a social networking juggernaut in the marketing world and compliments Facebook nicely with its low-clutter, brand-friendly atmosphere. Cross pollination between the networks packs a powerful punch in generating staggering results! According to Forrester Research, top... View Article…

    Starmarkin Social- 8 readers -
  • The #1 Way to Improve Facebook Ads— Split Testing

    …Are your Facebook ads successful? If you’re among the millions of businesses advertising on Facebook, then you’ve most likely questioned whether or not your ads are performing effectively. Is your image scroll-stopping? Is your copy captivating? Is your audience engaging? If you’ve ever asked yourself these questions, Facebook now has the solution…

    Starmarkin Social- 7 readers -
  • 7 reasons why your company should enhance its LinkedIn company page

    …With over 400+ million users worldwide, LinkedIn is the leading professional networking community featuring the largest localized platform to share industry updates, career opportunities and company information. However, many companies are not maximizing its greatest potential. Is your LinkedIn Company page optimized for success? Stand Out Against…

    Starmark- 5 readers -
  • Let’s warm up #Snowmaggedon2016 with a whopping dose of Sunny.

    …For the past few years during the winter months, Starmark has created a mega-wall billboard for Greater Fort Lauderdale CVB in the middle of Times Square — grabbing the attention of freezing New Yorkers with Hello Sunny messaging. This winter, we decided to take this big idea and make it even bigger. Starmark’s media... View Article…

    Starmark- 7 readers -
  • Apple Watch: Execs’ new ‘remote control’?

    …Reprinted from South Florida Business Journal Apple Watches are just starting to make their appearances on busy executives’ wrists. There has been hype about game, stock, news and health apps for the new wearable technology, but not so much about what benefits Apple Watch offers technology-crazed business leaders who bounce from emails…

    Starmark- 4 readers -