Social Video

    • Facebook Users Find Video 5x More Engaging Than Images

      Over the last few years, Facebook has quickly risen to become a powerhouse video destination, with its top ten publishers routinely pulling in billions of total views each month. But just exactly why is that the case? Scientifically, is there a reason Facebook users, and even Instagram users, are attracted to video content when they’re on the site? Facebook says yes, at leas ...

      ReelSEOin Social Facebook- 15 readers -
    • Here’s Why National Geographic Rules Social Video

      National Geographic has existed for over 120 years, initially starting as a society of individuals interested in science, exploration, and adventure. The brand then developed into a media powerhouse, with the first edition of its magazine launching in 1888. Over the years, National Geographic (or NatGeo as it’s shortened to nowadays) has become synonymous with powerful storyt ...

      ReelSEOin Social Facebook YouTube- 18 readers -
    • VidCon Europe 2017: 15 Takeaways for the Online Video Industry

      Non-US based lovers of online video insights have spent years looking longingly towards the Southern Californian town of Anaheim where VidCon has set out its annual stall for the past 8 years. But this year, the event – which has extended its reach far beyond the original scope of making content work on YouTube – opened up its doors to the industry in Amsterdam, and welcomed ...

      Carla Marshall/ ReelSEOin Social Facebook YouTube- 15 readers -
  • 5 Brands and Publishers Killing It with Instagram Video in 2017

    … paying attention to as its Instagram strategy is providing impressive results. Refinery29 currently boasts 1.5 million followers on the photo-sharing platform, a figure which accounts for almost 20% of the brand’s total social reach. Refinery29’s audience has similar tastes to that of BuzzFeed’s in that content featuring celebrities is key to pulling…

    ReelSEOin Social- 10 readers -
  • News and Sports Publishers Back Sponsored Video to Win

    … – which has pulled out of the 2017 Digital Content NewFronts – has made a big bet on sponsored videos over traditional advertising. But, here’s some critical data so you can decide for yourself whether this big bet is a smart bet: From March 2016 to March 2017, BuzzFeed had 15 active Facebook accounts engaging is sponsored social video, according…

    Greg Jarboe/ ReelSEOin Facebook- 14 readers -
  • State of Online Video Q1 2017: The Latest Trends [Free Webinar]

    … not only focuses in on the latest critical trends, but also highlights social video in the luxury market. We will also bring you insights on sponsored video in news, politics and sports genres on Facebook, as well as a look at the E3 gaming bump on YouTube, the globalization of European YouTube audience and the rise of YouTube live. The webinar…

    Carla Marshall/ ReelSEOin Facebook YouTube- 12 readers -
  • User-generated March Madness Videos Explode on Instagram

    … 14th – April 3rd of this year, engagement on March Madness video content on Instagram exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window. What could have caused such an increase? I’m glad you asked. This year, the top content on Instagram during…

    ReelSEOin Social Facebook- 15 readers -
  • The secrets to success with video for social media

    … Since we started making corporate videos at Lush back in 2008, there’s been one major shift that seems to outweigh everything else: Length is really important. We began with three-and-a-half minutes, but tolerated four. We lopped that down to three, then to two and now, with the rise and rise of social platforms, the ideal snackable video…

    Lush Digitalin Social- 15 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it’s important to pause for a moment and remember that stats aren’t everything, even in this technology-driven world. Data points are all well and good…

    ReelSEOin Social Google Facebook- 17 readers -
  • CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

    … to be – the most trusted source for news and information.” Yes, the CNN umbrella includes nine cable and satellite television networks, but it also includes the CNN Digital Network, which is the top network of news Web sites in the United States. So, maybe it’s time for myopic media critics to refocus on the bigger picture. If they did, then they might see…

    Greg Jarboe/ ReelSEO- 15 readers -
  • 8 Killer Content Ideas for Facebook Live Video

    … broadcasts than native video uploads, including Facebook Live video in your social video marketing strategy is becoming vital for generating engagement on the site. Our Facebook Live playbook is packed full of the best advice to help brands, creators, agencies, and video marketing teams, get the most out of their content, distribution, and promotion strategy. Download it today! Also check out our free webinar on Facebook Live Trends, Insights, and Best Practices. …

    ReelSEOin Social Content Facebook- 18 readers -
  • Trump-Related Videos Have Grown Saturday Night Live’s YouTube Channel by 48%

    … the current political state may infuriate some and delight others, it certainly helped NBC’s Saturday Night Live brand skyrocket the success of its YouTube channel. Over the past year, the election cycle and results have proven to be a goldmine of comedy content for the long-standing sketch TV series-turned-digital powerhouse brand. SNL’s video content…

    ReelSEOin Social YouTube- 23 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    … and mastodons roamed the Earth,” he wrote. I count three as a study by Matt Gielen, of Little Monster Media, entitled, “Reverse Engineering the YouTube Algorithm.” Now this shouldn’t be brand new news to savvy video marketers but it is worth reiterating just how important this information is for publishers, brands, and their marketing teams. His…

    Greg Jarboe/ ReelSEOin Social YouTube- 19 readers -
  • Publishers Get Ready: All Facebook Videos To Autoplay with Sound on Mobile

    … Your Facebook feed is about to a lot more noisier. Facebook has announced some big changes to video on their platform, which will impact how videos play and what they look like on mobile. As a publisher or creator, it’s important to be aware of the updates and how you can benefit from them. From a publisher perspective, changes mean…

    ReelSEOin Social Facebook- 15 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    …, that I’d be willing to spend hours and hours of my valuable time reviewing all of the Sports Illustrated swimsuit properties on YouTube, Facebook, Instagram, and Vine. (I even double-checked the audience demographics of the Sports Illustrated Swimsuit channel on YouTube and was shocked, shocked to find that 89% are male and 76.5% are 18-34 years…

    Greg Jarboe/ ReelSEOin Twitter YouTube- 18 readers -
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