Social Video

  • What makes social videos so effective?

    … As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds. How do you measure the effectiveness of a video in social media and what makes it appealing…

    Search Engine Watch- 6 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … The 2016 VMA’s were hosted on August 28th - and while linear broadcast ratings were down 34% according to Variety, digital video views and engagements saw significant increases - especially on Instagram. According to data pulled from Tubular Labs, total video engagements increased 58% on Instagram for VMA videos vs. last year! 2016 VMA's: Huge…

    ReelSEOin Social- 12 readers -
  • Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

    I GOT LOST PLAYING POKEMON GO!! ► Subscribe and join TeamTDM! :: ► PREORDER MY NEW BOOK HERE :: ► Follow Me on Twitter :: ► Previous Video :: Today, we being our brand new Pokemon GO Adventure!! Explore the REAL WORLD which is now inhabited with many different Pokemon.

    ReelSEOin Content YouTube- 8 readers -
  • 3 Video Ad Tests for a Changing Landscape

    … digital media time now being spent within mobile apps, it’s critical to optimize video ads for a great in-app mobile viewing experience. Video is consumed in different formats. For example, on YouTube, users watch the first few seconds of a video ad and have the option to skip it. Whereas in the social media context, such as on a mobile Facebook…

    Karen Amundson/ BoostBlogin YouTube- 9 readers -
  • A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

    … Here at Tubular Labs, we focus a lot on the data produced by successful video marketing campaigns and YouTube channels. While metrics such as these can be important to consider, it’s essential to remember that behind each campaign and channel are real-life people making those video efforts as successful as they are. As such, we’ve decided…

    ReelSEOin YouTube- 7 readers -
  • Why Brands Need to Take Notice of Instagram Stories

    … at their leisure all in one go. #2 Make it a Not to Miss Feature for Followers: It’s also important to take a cue from Instagram’s new feature and think about ways your brand can tell a story which will delight your followers and make your Instagram Stories a can’t-miss part of their day. A good example of storytelling comes from National Geographic, one…

    ReelSEOin Social- 7 readers -
  • TV Sized Football Audiences on YouTube for UEFA Euro 2016

    … June 2016 is a huge month for fans of association football AKA soccer. Copa America is well underway, and today the 2016 UEFA European Championship, or Euro 2016, kicks off at the iconic Stade de France in Paris. National football teams from around Europe will compete in the month-long tournament until the last two standing playoff for the Henri…

    Carla Marshall/ ReelSEOin Social YouTube- 26 readers -
  • 7 of the Best Branded Instagram Videos May 2016

    … The last couple of months has seen much activity on Instagram, with the image and video-based platform launching a number of new features to its users. For instance, creators can now upload videos of up to 60 seconds, allowing publishers to entertain and engage viewers for that much longer. Instagram also finally debuted the much talked about…

    Carla Marshall/ ReelSEOin Social- 12 readers -
  • 8 Unmissable VidCon 2016 Industry Track Seminars Video Marketers Must Catch

    … Gordon will share his top tips on how you can build out your brand on with social video in today’s space. Gabe will explain the importance of combining great original content with smart marketing decisions based on the success he drove on the Nestle Toll House channel over the past year, taking them from a passive channel at a standstill, to a very…

    ReelSEOin Facebook YouTube- 9 readers -
  • Top Vine Stars & Most-Watched Vine Creators: June 2016 Leaderboard

    … Around 17 million creators publish video content to the major social video platforms every month, and we can confirm the top video talent across those sites to show you who is generating the most views, engagement, followers and buzz. Using data from Tubular, we can track and measure the most watched online video creators on YouTube, Facebook…

    Carla Marshall/ ReelSEOin Twitter- 6 readers -
  • 18 best branded Instagram videos of 2016 (so far)

    … with short-form video, without wading through the millennial mire that is Snapchat. And now that Instagram allows you a full minute to play with, along with a choice of any image ratio, the only restraints you have are the ones caused by your own lack of imagination. That’s where we come in… These are some of the best Instagram videos from the last six…

    Christopher Ratcliff/ Search Engine Watch- 11 readers -
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