Social Video Advertising

  • Why Are Advertising Execs Rooting for Facebook Video Ads?

    … leapfrog over YouTube Analytics, which was introduced in November 2011, or the metrics in AdWords for video, which were revamped in December 2014. Yes, Facebook has a metric called “clicks to play video” in addition one called “video views.” But, that’s because Facebook needs to distinguish between the number of times a person has clicked to play…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 25 readers -
  • Who Loves Monty the Penguin More? Facebook vs YouTube

    … The Christmas season officially got underway last week in the UK. That’s when John Lewis, the chain of upscale department stores operating throughout Great Britain, published “John Lewis Christmas Advert 2014 #MontyThePenguin.” Over here in the US, the Christmas season doesn’t kick off until the Macy’s Thanksgiving Day Parade, but it appears…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 6 readers -
  • The Top 20 Most Shared Online Video Ads For August 2014

    … Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of the disease Amyotrophic Lateral Sclerosis (ALS). But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge – advertisers also got in on the act…

    ReelSEO- 8 readers -
  • VIDEO + SLIDESHOW: The Coming Online Video Tsunami

    "The Coming Online Video Tsunami" by Richard Kosinski - President, Unruly In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content. With the prolifer ...

    Marketing Land- 13 readers -