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… Track seminar series, which includes masterclasses from over 20 of the top experts in the online video industry. Attendees of the Industry Track will hear first-hand lessons from expert brands including Discovery Communications, eBay, National Geographic, and Nestle; hear about the inner workings of video platforms Facebook and YouTube, and learn…
…, that paved the way for today's industry. The short, “Jesus vs. Santa”, was commissioned by Fox Studios Executive Brian Graden as a video Christmas card after he saw their first online video “The Spirit of Christmas”. Their videos were passed around on VHS until they were posted online and caught the attention of Comedy Central, launching the careers…
… looking like a World Cup year for social video marketing. Dubbed by many as the unofficial World Cup theme song, Activa's "La La La (Brazil 2014)" is so far leading the battle for this year's social video crown. It's also the fourth most shared ad of all time. Two Nike ads, "Winner Stays" and "The Last Game", also made it on to the top 10, while…
The new YouTube "One Channel" design rolled out to all accounts on YouTube last week! Two of the main new features is the ability to add a channel trailer and upload a custom header image that works across multiple platforms, including desktop, mobile, tablets, and TV. Today we give you tips for how to create a channel trailer that's engaging and will convert non-subscribers into subscribers.