Socialbakers

  • Analytics and Data Will Change Social Media in 2017

    … As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain…

    AllTwitterin Social Facebook Twitter- 60 readers -
  • Social Media Predicted Donald Trump’s Victory When Few Polls Did

    … Only three days ago, the U.S. and the rest of the world were counting down the hours to a decisive Hillary Clinton victory on Election Day. The campaign infrastructure Clinton had assembled, like her performances during the debates, was the epitome of thorough preparation and deep experience in the field. Clinton’s campaign had a keen…

    AllFacebookin Social Facebook Twitter- 34 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 31 readers -
  • Will Facebook Messenger Chat Bots Replace Humans?

    … As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. How well is this working? At the Socialbakers Engage conference in Prague earlier this month, experts talked about the future of chat bots. The chat bots companies are starting to develop…

    Justin Lafferty/ AllTwitterin Social Facebook- 36 readers -
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