Socialbakers

    • Analytics and Data Will Change Social Media in 2017

      As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...

      AllTwitterin Social Facebook Twitter- 31 readers -
  • Now Boarding on KLM: Facebook Messenger

    … KLM is the first airline partner to be integrated with Facebook Messenger. The airline has always been quick to embrace social media, enabling travelers to book tickets via Facebook and Twitter starting in February 2014 and often scoring well on Socialbakers’ Socially Devoted customer-service index. Facebook vice president of messaging…

    David Cohen/ AllFacebookin Social Facebook Twitter- 17 readers -
  • 6 Tools for Tracking Business Competitors

    …, merchants who are interested in tracking their competitors can let technology do some of the work. Competitive analysis tools allow local business owners to understand what neighboring merchants are doing through their digital marketing and on social media to get people through the door. Merchants can then use this information to formulate…

    Stephanie Miles/ Street Fight- 12 readers -
  • Duncan Hines is Facebook’s Top CPG Brand (Infographic)

    … Facebook Marketing Partner and social media analytics platform Socialbakers crowned a fellow baker as the leader in Facebook engagement for the consumer-packaged-goods category: Duncan Hines. According to Socialbakers, Duncan Hines had the most interactions on Facebook among CPG companies, as well as the overall top-performing post. Coca-Cola had the most likes in the CPG sector, at more than 12.6 million, while the most interactions per 1,000 fans went to Simply Orange. …

    David Cohen/ Inside Facebookin Facebook- 18 readers -
  • Looking Ahead: Facebook Strategy for 2015

    … and complaints on Facebook. Preparing for the trends above is only step one. It’s crucial that brand marketers stay agile when it comes to social media. 2015 will be about staying one step ahead of social media trends and two steps ahead of the competition. Jan Rezab is the CEO & Co-founder of Socialbakers, a company focused on social media marketing and measurement, with clientele that includes over half of the global Fortune 500. Jan’s role is to actively push Socialbakers’s global strategy and make customers heard. …

    AllFacebookin Social Facebook- 15 readers -
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