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… in 2015, where co-founder and CEO Mark Zuckerberg and vice president of messaging products David Marcus introduced Messenger Platform. Facebook wants to replace email and telephone as the primary driver of customer contact, allowing people to place orders and receive shipping info through Messenger. Now, brands are developing the tools to scale up to satisfy this demand. Justin Lafferty is the founder and CEO of On Base Marketing and the former editor of SocialTimes. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. …
Periscope, the livestreaming app, is taking Twitter by storm. Twitter acquired the app in March, but the platform has already drawn a dedicated following. At the Socialbakers Engage conference last week in New York, prominent Periscope users such as Mario Armstrong and Tasmin Lucia-Khan shared how they achieved monumental fanbases through the app.