Socialcode

  • Pushing the Limits of Advertising With Paid Social, Mobile and Video

    … to reach more of the right people. This year, the brand is using insights gleaned from its ad operations and learning agendas on digital media platforms to inform its global marketing strategy. The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights–which make all of your marketing smarter. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 22 readers -
  • Success Stories From Twitter’s Front Lines

    …. As a result, Twitter should continue to be a key media platform in the marketer’s tool kit. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Twitter- 18 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 19 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 16 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … targeting always depends on the specific brand, its category and its business goals. Opening up its targeting was the right call for P&G. Hundreds of SocialCode’s proprietary studies among Fortune 500 brand partners support this approach for large CPG brands. Advertisers that pair broadly targeted marketing buys with studies to measure what…

    AllFacebookin Facebook- 17 readers -
  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … the insights that surface after a campaign concludes, executing a thorough quality analysis and cementing next steps before taking more action. Ensure that questions in a learning agenda are answerable: Due to certain platform restrictions around reporting and measurement, some questions cannot be answered. Ensure that sufficient data can be returned…

    AllTwitterin Social- 13 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 20 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 14 readers -
  • Pinterest Announces Marketing Developer Partners for Ads

    … In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies. Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode…

    Justin Lafferty/ AllTwitterin Social- 26 readers -
  • SocialCode Hires Steve Skrzyniarz as Chief Technology Officer

    … SocialCode, a Facebook Marketing Partner, announced today the hiring of Steve Skrzyniarz as Chief Technology Officer. Skrzyniarz was previously the CTO of Dashbox, and has also been the CEO and CTO of Soundflavor. He also worked with Microsoft for nine years. With SocialCode, Skrzyniarz will lead the engineering team in building the next…

    Justin Lafferty/ AllFacebook- 10 readers -
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