Socialcode

  • Pushing the Limits of Advertising With Paid Social, Mobile and Video

    … to reach more of the right people. This year, the brand is using insights gleaned from its ad operations and learning agendas on digital media platforms to inform its global marketing strategy. The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights–which make all of your marketing smarter. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 41 readers -
  • Success Stories From Twitter’s Front Lines

    …. As a result, Twitter should continue to be a key media platform in the marketer’s tool kit. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Twitter- 37 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … to determine the right length for your brand: Video ads shorter than 15 seconds drove up to 124 percent higher video completion rates than 16- to 30-second videos, which came as no surprise to the client. Bloomberg estimates that the average Gen Z has an eight-second attention span. Experiment with different creative tones to find what works for your brand…

    AllTwitterin Social Facebook- 28 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … against key customer segments within the broader group. To be sure, more precise targeting will always be hugely valuable for marketers and retailers engaging in direct-response advertising, like Verizon trying to sell phones and plans, Kayak selling hotel rooms and flights and Bloomingdales selling fashionable clothing. The right mix of reach versus…

    AllFacebookin Facebook- 22 readers -
  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … Here’s a strategy to answer business questions by deploying learning agendas at the center of your social marketing campaigns. It builds on John Terrana‘s recent guest post for SocialTimes on the transformational power of social advertising data. What is a learning agenda? Marketers know exactly who their creative is reaching on social…

    AllTwitterin Social- 15 readers -
  • Why Social Data Are Transformational

    … and more. Harnessing data at scale has empowered companies like Visa, Capital One, Nestlé, Macy’s and Anheuser-Busch InBev to use their marketing budgets more efficiently and effectively in order to create more value and deeper consumer relationships. John Terrana is general manager of advanced solutions at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllFacebookin Social Display- 25 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 22 readers -
  • Pinterest Announces Marketing Developer Partners for Ads

    … In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies. Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode…

    Justin Lafferty/ AllTwitterin Social- 32 readers -
  • SocialCode Hires Steve Skrzyniarz as Chief Technology Officer

    … SocialCode, a Facebook Marketing Partner, announced today the hiring of Steve Skrzyniarz as Chief Technology Officer. Skrzyniarz was previously the CTO of Dashbox, and has also been the CEO and CTO of Soundflavor. He also worked with Microsoft for nine years. With SocialCode, Skrzyniarz will lead the engineering team in building the next…

    Justin Lafferty/ AllFacebook- 11 readers -
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