Socialcode

  • Pushing the Limits of Advertising With Paid Social, Mobile and Video

    … to reach more of the right people. This year, the brand is using insights gleaned from its ad operations and learning agendas on digital media platforms to inform its global marketing strategy. The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights–which make all of your marketing smarter. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 41 readers -
  • Success Stories From Twitter’s Front Lines

    …. (That’s the power of data.) A leading beauty brand wanted to maximize brand awareness and preference during New York Fashion Week. Multidimensional targeting at the Twitter ad group level enabled the company to analyze and control budget between different audiences with more granularity. As a result, the brand achieved a CPM (cost per thousand…

    AllTwitterin Twitter- 37 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 28 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … line. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. These higher CPMs rank poorly in Media Mix Modeling (MMM) results, a method marketers use to attribute sales or other outcomes to different media investments. Note that this outcome of shifting to broader reach was for brands…

    AllFacebookin Facebook- 22 readers -
  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … Here’s a strategy to answer business questions by deploying learning agendas at the center of your social marketing campaigns. It builds on John Terrana‘s recent guest post for SocialTimes on the transformational power of social advertising data. What is a learning agenda? Marketers know exactly who their creative is reaching on social…

    AllTwitterin Social- 15 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 25 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 22 readers -
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