Socialcode

    • Pushing the Limits of Advertising With Paid Social, Mobile and Video

      Once upstarts, digital media platforms like Facebook, Instagram, Pinterest, Snapchat, YouTube and Twitter have become mainstream. Savvy marketers have developed playbooks of best practices, and they iterate rapidly as the platforms evolve. At Percolate’s Transition 2016 conference, Karl Meinhardt, vice president of social and digital marketing at Albertsons, and I discussed ...

      AllTwitterin Social Facebook Twitter YouTube- 16 readers -
  • Success Stories From Twitter’s Front Lines

    …, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. Breakfasts have always been tantalizing for fast-food chains, but providing it is notoriously difficult. When a QSR challenger jumped into the game recently, it deployed…

    AllTwitterin Twitter- 15 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    …-quality data that can empower marketers with the actionable insights they need to better connect with Gen Zs. A consumer-packaged-goods company recently wanted to increase awareness of a snack-food product among 13- to 17-year-old males. The brand prepared a variety of assets for testing: humorous ads, informational ads, long videos, short videos…

    AllTwitterin Social Facebook- 17 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 12 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.” Brand marketers–especially consumer-packaged-goods companies–that need…

    AllFacebookin Facebook- 16 readers -
  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … the insights that surface after a campaign concludes, executing a thorough quality analysis and cementing next steps before taking more action. Ensure that questions in a learning agenda are answerable: Due to certain platform restrictions around reporting and measurement, some questions cannot be answered. Ensure that sufficient data can be returned…

    AllTwitterin Social- 12 readers -
  • Why Social Data Are Transformational

    … and more. Harnessing data at scale has empowered companies like Visa, Capital One, Nestlé, Macy’s and Anheuser-Busch InBev to use their marketing budgets more efficiently and effectively in order to create more value and deeper consumer relationships. John Terrana is general manager of advanced solutions at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllFacebookin Social Display- 17 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 13 readers -
  • Pinterest Announces Marketing Developer Partners for Ads

    … and SocialFlow are the first Marketing Developer Partners using the company’s ads API, blogs Pinterest’s Jyri Kidwell: We selected these partners because they’re building tools that address the immediate needs of Pinterest marketers and share in our vision of creating a better discovery experience for Pinners. Pinterest is already seeing advertisers enjoy…

    Justin Lafferty/ AllTwitterin Social- 25 readers -
  • SocialCode Hires Steve Skrzyniarz as Chief Technology Officer

    … SocialCode, a Facebook Marketing Partner, announced today the hiring of Steve Skrzyniarz as Chief Technology Officer. Skrzyniarz was previously the CTO of Dashbox, and has also been the CEO and CTO of Soundflavor. He also worked with Microsoft for nine years. With SocialCode, Skrzyniarz will lead the engineering team in building the next…

    Justin Lafferty/ AllFacebook- 9 readers -
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