Socialcode

  • Success Stories From Twitter’s Front Lines

    …. As a result, Twitter should continue to be a key media platform in the marketer’s tool kit. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Twitter- 37 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … to determine the right length for your brand: Video ads shorter than 15 seconds drove up to 124 percent higher video completion rates than 16- to 30-second videos, which came as no surprise to the client. Bloomberg estimates that the average Gen Z has an eight-second attention span. Experiment with different creative tones to find what works for your brand…

    AllTwitterin Social Facebook- 28 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … line. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. These higher CPMs rank poorly in Media Mix Modeling (MMM) results, a method marketers use to attribute sales or other outcomes to different media investments. Note that this outcome of shifting to broader reach was for brands…

    AllFacebookin Facebook- 22 readers -
  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … Here’s a strategy to answer business questions by deploying learning agendas at the center of your social marketing campaigns. It builds on John Terrana‘s recent guest post for SocialTimes on the transformational power of social advertising data. What is a learning agenda? Marketers know exactly who their creative is reaching on social…

    AllTwitterin Social- 15 readers -
  • Why Social Data Are Transformational

    … and more. Harnessing data at scale has empowered companies like Visa, Capital One, Nestlé, Macy’s and Anheuser-Busch InBev to use their marketing budgets more efficiently and effectively in order to create more value and deeper consumer relationships. John Terrana is general manager of advanced solutions at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllFacebookin Social Display- 25 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 22 readers -
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