Socialcode

  • Success Stories From Twitter’s Front Lines

    … relevant visibility. The brand chose four unique sports with which to associate this particular subsidiary. The tactic worked quite well. A large insurance company wanted to drive new qualified form leads, and it included Twitter in its media mix. The key segment returned an especially notable lift, driving 25 percent more conversions than a holdout…

    AllTwitterin Twitter- 21 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 20 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 17 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 17 readers -
  • Make Learning Agendas the Center of Your Paid Social Campaigns

    … capabilities in-house should choose a marketing partner with these critical characteristics. By implementing these steps, you will achieve a cycle of smarter marketing that ensures that you know your customers better, learn faster and create more value for them. Sarah Snyder is the general manager of advanced solutions at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Social- 15 readers -
  • Why Social Data Are Transformational

    … and more. Harnessing data at scale has empowered companies like Visa, Capital One, Nestlé, Macy’s and Anheuser-Busch InBev to use their marketing budgets more efficiently and effectively in order to create more value and deeper consumer relationships. John Terrana is general manager of advanced solutions at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllFacebookin Social Display- 21 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 15 readers -
  • Pinterest Announces Marketing Developer Partners for Ads

    … In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies. Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode…

    Justin Lafferty/ AllTwitterin Social- 28 readers -
  • SocialCode Hires Steve Skrzyniarz as Chief Technology Officer

    … SocialCode, a Facebook Marketing Partner, announced today the hiring of Steve Skrzyniarz as Chief Technology Officer. Skrzyniarz was previously the CTO of Dashbox, and has also been the CEO and CTO of Soundflavor. He also worked with Microsoft for nine years. With SocialCode, Skrzyniarz will lead the engineering team in building the next…

    Justin Lafferty/ AllFacebook- 11 readers -
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