Sociology is the scientific study of human social behavior and its origins, development, organizations, and institutions. It is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social actions, social structure and functions. A goal for many sociologists is to conduct research which may be applied directly to social policy and welfare, while others focus primarily on refining the theoretical understanding of social processes. Subject matter ranges from the micro level of individual agency and interaction to the macro level of systems and the social structure.
Posts about Sociology
    • The true goal of influence: Persuasion

      We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make an impact, but to change behavior.

      {grow}- 7 readers -
  • A thought exercise on social media and critical thinking

    …, a developmental psychologist, found that any screen-based technology we use, including video games, will certainly enhance our visual-spatial skills, but only at the expense of developing other mental abilities, including critical thinking, knowledge acquisition, and imagination. She said the rapid-fire reward of video games and text messaging…

    {grow}- 8 readers -
  • Success may mean staying true to what you know is true

    … of existing employees already working on other jobs. I began to twitch. In week four, another one of my imperatives bit the dust … and you can probably predict where this going. Nowhere. The truth you know is true Piece by piece, my plan was dismantled. Instead of fighting for a strategy based on my own experience, my own intelligence, and what I knew…

    {grow}- 5 readers -
  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

    {grow}- 7 readers -
  • Tolerance, diversity and the social media filter bubble

    … I see angry people. My Facebook stream is full of ’em. A couple of times a month I see a post like this from an exasperated friend: “I’ve had it. I’m unfollowing everybody but 12 people.” Most of us have probably initiated some sort of social media purge but every time we do, we move toward a social media stream that is more like … us. Many…

    {grow}in Social- 9 readers -
  • Brand bullying and other things that need to change

    … In the future, chatbots will be at the center of customer service and every shoe department will have a ladder In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see “more of” and “less of” on the web. Among the topics we explore: Brand skepticism and brand bullying…

    {grow}- 4 readers -
  • How to create a joyful experience on the web

    … I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” “Politics brings out the worst in people. These rants are driving me…

    {grow}in How To's- 6 readers -
  • The Internet we need to save

    … into a topic that elicited both debate and passion: Is the Internet changing for the better or for the worse, and should businesses care? We were inspired by a passage in a recent post by Hossein Derakhshan. I miss when people took time to be exposed to opinions other than their own, and bothered to read more than a paragraph or 140 characters. I miss…

    {grow}in Social- 9 readers -
  • Why this was a great year for humanity

    … At the top of my blog it says “Marketing, Social Media, Humanity.” These are carefully chosen words because this blog is an intersection of those three things. And as a person who studies that intersection, I have felt a little down this year. I’m a positive person but I noticed a lot of darkness on the blog lately. I’ve written about hacking…

    {grow}- 3 readers -
  • Does creating content make you dumb?

    … Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? I read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. Is that true? I don’t know. I am too lazy to look it up and check that fact. But for argument’s…

    {grow}in Content- 14 readers -
  • Three uncomfortable lessons about criticism I learned from publishing my book

    … By Mars Dorian, {grow} Contributing Columnist I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel Fear The Liberator: A Space Opera Novel I self-published on Amazon. I worked sweats and fears on that darling, had a professional…

    {grow}- 4 readers -
  • 5 Ways Twitter is changing the world (despite what the critics say)

    … for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so. 1. Re-defining news Largely due to the public, real-time nature of Twitter, the news cycle is no longer a day or even an hour. It’s immediate. Today, news breaks on Twitter. Twitter has re-defined what it means to be a journalist…

    {grow}in Social Twitter- 17 readers -
  • Social media challenges to parenting

    … By Dexter Patterson, {grow} Community Member Last week my 15-year-old daughter deleted a comment I made on her Instagram page about her new hairstyle. She told me that when I comment on her Instagram photos, it makes her look stupid in front of her friends. I can’t lie, I was hurt … and maybe a little shocked because we have a great…

    {grow}in Social- 9 readers -
  • Take the test. Do you have a social media addiction?

    … By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. Seconds later, you fish your smartphone out of your pocket and fire up the Facebook mobile app. Meanwhile, you don’t even hear your child practicing for his piano recital, or your significant other asking…

    {grow}in Social- 1 readers -
  • How to Create Landing Pages That Address the Emotional Needs of Prospects

    … in his 1943 paper “The Theory of Human Motivation.” The theory, which gives us an understanding of what motivates us as humans, is considered one of the cornerstone theories of human development and is widely used in psychology, sociology and management training. But it’s also an effective tool for landing page optimization. The framework…

    Unbouncein How To's- 18 readers -
Get the top posts daily into your mailbox!
More from around the web