Sociology

Sociology is the scientific study of human social behavior and its origins, development, organizations, and institutions. It is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social actions, social structure and functions. A goal for many sociologists is to conduct research which may be applied directly to social policy and welfare, while others focus primarily on refining the theoretical understanding of social processes. Subject matter ranges from the micro level of individual agency and interaction to the macro level of systems and the social structure.
Posts about Sociology
  • How to succeed in the ego-ravaged drama queen world of social media

    … By Mark Schaefer So let’s get this out on the table. Trying to make a name for yourself in this social media world can hurt. The angst of wanting to be heard feels familiar every time some sort of social media “list” comes out. Most of these lists are meaningless, self-promotional stunts. Deep down, most people realize this. Still … Lots…

    {grow}in Social How To's- 19 readers -
  • Five reasons using controversy as a content strategy backfires

    …, but is it going to make somebody want to befriend you? Become a customer? Or, are they just going to stay on the sidelines and walk away? 5) It’s inauthentic. Adopting “controversial” as a strategy is kind of like adopting “angry” or “love-struck” as a theme. If you are forced to aim for the same emotional tone every day, how do you avoid becoming…

    {grow}in Content- 22 readers -
  • What are the personal impacts of your digital immersion?

    … By Mark Schaefer Do you remember when the digital age became part of your DNA? Can you recall the moment your social media “on” switch flipped for good? As a young media relations professional right out of college, part of my first job was to compile relevant industry news stories every single day for an executive summary that was faxed around…

    {grow}- 16 readers -
  • When Social Media Piranhas Strike

    … honest. Other Thoughts Mark does a great job of encouraging great dialogue on his blog and social media. I’ve always felt his community is a reflection of him, which is professional and very sharp. Gary also does a great job of engaging his audience when folks constructively disagree with him. So the problem may not really be with the influencers…

    {grow}in Social- 13 readers -
  • How to be strategically authentic

    … By Mark Schaefer When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts. The dictionary says “authentic” means “true and accurate, made…

    {grow}in How To's- 19 readers -
  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 32 readers -
  • Three ideas to end the social media poison

    … of nightmares. But as the Chinese symbol for crisis consists of “danger” and “opportunity,” we can use these uncertain times to help our online businesses and others in the process. I’ve listed three tips to make 2017 our best (online) year ever, despite the ever-present poison. 1) Guard your attention I recently talked to a friend who had previously toiled…

    {grow}in Social- 23 readers -
  • The True Meaning of Hustle

    … By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything I…

    {grow}- 23 readers -
  • Finding the right “authenticity level” for your brand

    … By Mark Schaefer One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous. There was no indication of who was writing the blog! No name, no personality…

    {grow}- 20 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 13 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 11 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 22 readers -
  • A thought exercise on social media and critical thinking

    … By Mark Schaefer I received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S. — nearly all of us immigrants — our family tree has tangled roots and uncovering where we come from can be an obsession. Most of the Irish…

    {grow}- 19 readers -
  • Success may mean staying true to what you know is true

    … By Mark Schaefer I invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. The company saw the writing on the wall and knew they needed to make big changes to adjust to the digital age. I was invited by the publisher to come into their office and present my innovative new ideas…

    {grow}- 11 readers -
  • Are you unknowingly supporting hate speech?

    … By Mark W. Schaefer Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this … I posted this to Facebook suggesting that this commentary crossed a line. Forget about…

    {grow}- 17 readers -
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