Sociology

Sociology is the scientific study of human social behavior and its origins, development, organizations, and institutions. It is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social actions, social structure and functions. A goal for many sociologists is to conduct research which may be applied directly to social policy and welfare, while others focus primarily on refining the theoretical understanding of social processes. Subject matter ranges from the micro level of individual agency and interaction to the macro level of systems and the social structure.
Posts about Sociology
    • A business case for diversity in digital transformation

      By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV 2 Nord, booked me for a series of workshops.

      {grow}- 7 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

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  • The true goal of influence: Persuasion

    …? Here we goooooooooo … If you can’t access the edition above, click on this link to listen to Episode 88 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher…

    {grow}- 10 readers -
  • A thought exercise on social media and critical thinking

    … at upgrading our Millennial reach by introducing a Would You Rather segment. You’ll learn why Tom would prefer to crap his pants in Starbucks and Mark can rock a thong. You are probably gripped with anticipation for this Marketing Companion episode and thankfully relief is in sight. In fact, it’s right here: If you can’t access the edition above…

    {grow}- 9 readers -
  • Success may mean staying true to what you know is true

    … have a master’s degree in organizational development, something I don’t talk a lot about, but an experience level that has helped me a tremendous amount as an enterprise-level consultant. And then the wheels came off In our first meeting, I said that we needed to accomplish five things to make this very entrepreneurial opportunity work in a very…

    {grow}- 6 readers -
  • Are you unknowingly supporting hate speech?

    … By Mark W. Schaefer Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this … I posted this to Facebook suggesting that this commentary crossed a line. Forget about…

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  • Tolerance, diversity and the social media filter bubble

    … I see angry people. My Facebook stream is full of ’em. A couple of times a month I see a post like this from an exasperated friend: “I’ve had it. I’m unfollowing everybody but 12 people.” Most of us have probably initiated some sort of social media purge but every time we do, we move toward a social media stream that is more like … us. Many…

    {grow}in Social- 10 readers -
  • Brand bullying and other things that need to change

    … In the future, chatbots will be at the center of customer service and every shoe department will have a ladder In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see “more of” and “less of” on the web. Among the topics we explore: Brand skepticism and brand bullying…

    {grow}- 5 readers -
  • How to create a joyful experience on the web

    … I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” “Politics brings out the worst in people. These rants are driving me…

    {grow}in How To's- 7 readers -
  • The Internet we need to save

    … Tom Webster and I have been doing a podcast together for nearly three years. And this is what Tom had to say about our latest episode: “This was our best podcast ever.” What made it so? It was a stripped down show, squeezed in between business travel and the holidays. We eschewed our normal funny “bit” at the beginning to dive right…

    {grow}in Social- 10 readers -
  • Why this was a great year for humanity

    … At the top of my blog it says “Marketing, Social Media, Humanity.” These are carefully chosen words because this blog is an intersection of those three things. And as a person who studies that intersection, I have felt a little down this year. I’m a positive person but I noticed a lot of darkness on the blog lately. I’ve written about hacking…

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  • Does creating content make you dumb?

    … Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? I read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. Is that true? I don’t know. I am too lazy to look it up and check that fact. But for argument’s…

    {grow}in Content- 16 readers -
  • Three uncomfortable lessons about criticism I learned from publishing my book

    … moping for a day, I collected my courage and soaked up the positive lessons from the review. Here my top lessons for dealing with this crushing review. 1) Separate style from substance This is a little tip I’ve learned from a fellow indie writer who got bashed on a crime thriller for getting the detective work wrong. Criticism of substance means…

    {grow}- 5 readers -
  • 5 Ways Twitter is changing the world (despite what the critics say)

    … I was recently interviewed by CNN about how Twitter is shaping the world. Of course the newscast was only able to use a small portion of the entire interview but the topic is interesting enough that I thought I would share my thoughts on this important subject. Despite the gloomy projections of analysts and the cries of the purists who long…

    {grow}in Social Twitter- 18 readers -
  • Social media challenges to parenting

    … By Dexter Patterson, {grow} Community Member Last week my 15-year-old daughter deleted a comment I made on her Instagram page about her new hairstyle. She told me that when I comment on her Instagram photos, it makes her look stupid in front of her friends. I can’t lie, I was hurt … and maybe a little shocked because we have a great…

    {grow}in Social- 10 readers -
  • Take the test. Do you have a social media addiction?

    … By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. Seconds later, you fish your smartphone out of your pocket and fire up the Facebook mobile app. Meanwhile, you don’t even hear your child practicing for his piano recital, or your significant other asking…

    {grow}in Social- 4 readers -
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