Sociology

Sociology is the scientific study of human social behavior and its origins, development, organizations, and institutions. It is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social actions, social structure and functions. A goal for many sociologists is to conduct research which may be applied directly to social policy and welfare, while others focus primarily on refining the theoretical understanding of social processes. Subject matter ranges from the micro level of individual agency and interaction to the macro level of systems and the social structure.
Posts about Sociology
  • Finding the right “authenticity level” for your brand

    …. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and JD Hancock The post Finding the right “authenticity level” for your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 14 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 9 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 6 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 15 readers -
  • A thought exercise on social media and critical thinking

    … might surprise you. Social media and critical thinking Here is a grand irony. In this modern day, we have the accumulated knowledge of the human race in the palm of our hand, and we use this device primarily to rant about politics or share cat pictures. Although we have the infinite opportunity to learn and consider opposing views, the level…

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  • Success may mean staying true to what you know is true

    … By Mark Schaefer I invented Groupon. Well sort of. Many years ago, my first big consulting opportunity was with a national newspaper chain. The company saw the writing on the wall and knew they needed to make big changes to adjust to the digital age. I was invited by the publisher to come into their office and present my innovative new ideas…

    {grow}- 6 readers -
  • Are you unknowingly supporting hate speech?

    … By Mark W. Schaefer Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this … I posted this to Facebook suggesting that this commentary crossed a line. Forget about…

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  • Tolerance, diversity and the social media filter bubble

    … social media connection I have in Japan, China, or South Korea. A missed opportunity, isn’t it? I am not quite “other-less,” but I have a lot of room for improvement. What’s on your mind on this subject of the social media filter bubble? Illustration courtesy of Flickr CC and Connor Lucock The post Tolerance, diversity and the social media filter…

    {grow}in Social- 12 readers -
  • Brand bullying and other things that need to change

    … to change appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The Internet we need to save Are you ready for the mega-shift from social media to private media? Facebook and Snapchat at war, and four other groovy media trends …

    {grow}- 9 readers -
  • How to create a joyful experience on the web

    … I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” “Politics brings out the worst in people. These rants are driving me…

    {grow}in How To's- 8 readers -
  • The Internet we need to save

    … check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. ross dawson The post The Internet we need to save appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to know when it’s time to call it quits Every option to make money from your content Social Media Believe it or NOT!!! …

    {grow}in Social- 11 readers -
  • Why this was a great year for humanity

    … At the top of my blog it says “Marketing, Social Media, Humanity.” These are carefully chosen words because this blog is an intersection of those three things. And as a person who studies that intersection, I have felt a little down this year. I’m a positive person but I noticed a lot of darkness on the blog lately. I’ve written about hacking…

    {grow}- 6 readers -
  • Does creating content make you dumb?

    … sake, let’s go with it. Whatever the exact number, most of the world consumes. And in the process, those people are becoming smarter than me. Let’s unpack that observation. Creating content is a time suck I am clearly in that “creation” category, and, as you can tell by the photo of my worn computer keyboard above, I have been prolific. I’ve…

    {grow}in Content- 17 readers -
  • Three uncomfortable lessons about criticism I learned from publishing my book

    … By Mars Dorian, {grow} Contributing Columnist I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel Fear The Liberator: A Space Opera Novel I self-published on Amazon. I worked sweats and fears on that darling, had a professional…

    {grow}- 7 readers -
  • 5 Ways Twitter is changing the world (despite what the critics say)

    … for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so. 1. Re-defining news Largely due to the public, real-time nature of Twitter, the news cycle is no longer a day or even an hour. It’s immediate. Today, news breaks on Twitter. Twitter has re-defined what it means to be a journalist…

    {grow}in Social Twitter- 20 readers -
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