Sociology

Sociology is the scientific study of human social behavior and its origins, development, organizations, and institutions. It is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social actions, social structure and functions. A goal for many sociologists is to conduct research which may be applied directly to social policy and welfare, while others focus primarily on refining the theoretical understanding of social processes. Subject matter ranges from the micro level of individual agency and interaction to the macro level of systems and the social structure.
Posts about Sociology
    • The True Meaning of Hustle

      By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything I could to earn money from the o ...

      {grow}- 17 readers -
    • Three ideas to end the social media poison

      By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart of nightmares.

      {grow}in Social- 10 readers -
  • Finding the right “authenticity level” for your brand

    …. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and JD Hancock The post Finding the right “authenticity level” for your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 16 readers -
  • A business case for diversity in digital transformation

    … environment. When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. Introducing cultural change to an established organization is quite…

    {grow}- 10 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … people abusing technology to ruin their lives. Hence, it’s just like our social media world:) Below, I’ve revealed my top five lessons I’ve extracted from the hauntingly real dystopian hit series, spoiler free of course: Becoming technology’s tool In “The Entire History of You” episode, citizens wear their ‘smartphones’ as implants behind…

    {grow}- 7 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 18 readers -
  • A thought exercise on social media and critical thinking

    … By Mark Schaefer I received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S. — nearly all of us immigrants — our family tree has tangled roots and uncovering where we come from can be an obsession. Most of the Irish…

    {grow}- 13 readers -
  • Success may mean staying true to what you know is true

    … have a master’s degree in organizational development, something I don’t talk a lot about, but an experience level that has helped me a tremendous amount as an enterprise-level consultant. And then the wheels came off In our first meeting, I said that we needed to accomplish five things to make this very entrepreneurial opportunity work in a very…

    {grow}- 7 readers -
  • Are you unknowingly supporting hate speech?

    … By Mark W. Schaefer Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this … I posted this to Facebook suggesting that this commentary crossed a line. Forget about…

    {grow}- 8 readers -
  • Tolerance, diversity and the social media filter bubble

    … I see angry people. My Facebook stream is full of ’em. A couple of times a month I see a post like this from an exasperated friend: “I’ve had it. I’m unfollowing everybody but 12 people.” Most of us have probably initiated some sort of social media purge but every time we do, we move toward a social media stream that is more like … us. Many…

    {grow}in Social- 12 readers -
  • Brand bullying and other things that need to change

    … In the future, chatbots will be at the center of customer service and every shoe department will have a ladder In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see “more of” and “less of” on the web. Among the topics we explore: Brand skepticism and brand bullying…

    {grow}- 10 readers -
  • How to create a joyful experience on the web

    … I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” “Politics brings out the worst in people. These rants are driving me…

    {grow}in How To's- 8 readers -
  • The Internet we need to save

    … Tom Webster and I have been doing a podcast together for nearly three years. And this is what Tom had to say about our latest episode: “This was our best podcast ever.” What made it so? It was a stripped down show, squeezed in between business travel and the holidays. We eschewed our normal funny “bit” at the beginning to dive right…

    {grow}in Social- 11 readers -
  • Why this was a great year for humanity

    … At the top of my blog it says “Marketing, Social Media, Humanity.” These are carefully chosen words because this blog is an intersection of those three things. And as a person who studies that intersection, I have felt a little down this year. I’m a positive person but I noticed a lot of darkness on the blog lately. I’ve written about hacking…

    {grow}- 6 readers -
  • Does creating content make you dumb?

    … Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? I read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. Is that true? I don’t know. I am too lazy to look it up and check that fact. But for argument’s…

    {grow}in Content- 17 readers -
  • Three uncomfortable lessons about criticism I learned from publishing my book

    … By Mars Dorian, {grow} Contributing Columnist I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel Fear The Liberator: A Space Opera Novel I self-published on Amazon. I worked sweats and fears on that darling, had a professional…

    {grow}- 8 readers -
  • 5 Ways Twitter is changing the world (despite what the critics say)

    … account …” Why do powerful people, celebrities, and even governments turn to Twitter at these critical events? Because there is no media channel on earth with the reach and opportunity for a viral response than Twitter. It is public, unfiltered, intimate, real-time, and rapid … the perfect channel for provocative news. Of course sometimes even a casual…

    {grow}in Social Twitter- 20 readers -
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