Sociology

Sociology is the scientific study of human social behavior and its origins, development, organizations, and institutions. It is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social actions, social structure and functions. A goal for many sociologists is to conduct research which may be applied directly to social policy and welfare, while others focus primarily on refining the theoretical understanding of social processes. Subject matter ranges from the micro level of individual agency and interaction to the macro level of systems and the social structure.
Posts about Sociology
    • How to be strategically authentic

      By Mark Schaefer When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts. The dictionary says “authentic” means “true and accurate, made to be or look just like an original.

      {grow}in How To's- 13 readers -
    • When Social Media Piranhas Strike

      By Clayton Carroll, {grow} Community Member We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The piranhas hurl jeers and “insights” all designed to devour an opinion and shame that person from showing their face in public again.

      {grow}in Social- 12 readers -
  • How business strategy is being re-invented by social media

    … a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. Mitch and I have both written recently about the danger of politicizing a brand. But Mitch makes the additional smart point that brands may not have a choice in the matter — customers may be demanding that we take a political stand. This is a thought…

    {grow}in Social How To's- 25 readers -
  • Three ideas to end the social media poison

    … By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart…

    {grow}in Social- 12 readers -
  • The True Meaning of Hustle

    … By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything I…

    {grow}- 19 readers -
  • Finding the right “authenticity level” for your brand

    … By Mark Schaefer One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous. There was no indication of who was writing the blog! No name, no personality…

    {grow}- 16 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 12 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 9 readers -
  • The true goal of influence: Persuasion

    … We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make…

    {grow}- 19 readers -
  • A thought exercise on social media and critical thinking

    … might surprise you. Social media and critical thinking Here is a grand irony. In this modern day, we have the accumulated knowledge of the human race in the palm of our hand, and we use this device primarily to rant about politics or share cat pictures. Although we have the infinite opportunity to learn and consider opposing views, the level…

    {grow}- 16 readers -
  • Success may mean staying true to what you know is true

    … have a master’s degree in organizational development, something I don’t talk a lot about, but an experience level that has helped me a tremendous amount as an enterprise-level consultant. And then the wheels came off In our first meeting, I said that we needed to accomplish five things to make this very entrepreneurial opportunity work in a very…

    {grow}- 10 readers -
  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

    {grow}- 9 readers -
  • Tolerance, diversity and the social media filter bubble

    … I see angry people. My Facebook stream is full of ’em. A couple of times a month I see a post like this from an exasperated friend: “I’ve had it. I’m unfollowing everybody but 12 people.” Most of us have probably initiated some sort of social media purge but every time we do, we move toward a social media stream that is more like … us. Many…

    {grow}in Social- 13 readers -
  • Brand bullying and other things that need to change

    … In the future, chatbots will be at the center of customer service and every shoe department will have a ladder In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see “more of” and “less of” on the web. Among the topics we explore: Brand skepticism and brand bullying…

    {grow}- 11 readers -
  • How to create a joyful experience on the web

    … I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” “Politics brings out the worst in people. These rants are driving me…

    {grow}in How To's- 8 readers -
  • The Internet we need to save

    … Tom Webster and I have been doing a podcast together for nearly three years. And this is what Tom had to say about our latest episode: “This was our best podcast ever.” What made it so? It was a stripped down show, squeezed in between business travel and the holidays. We eschewed our normal funny “bit” at the beginning to dive right…

    {grow}in Social- 11 readers -
  • Why this was a great year for humanity

    … At the top of my blog it says “Marketing, Social Media, Humanity.” These are carefully chosen words because this blog is an intersection of those three things. And as a person who studies that intersection, I have felt a little down this year. I’m a positive person but I noticed a lot of darkness on the blog lately. I’ve written about hacking…

    {grow}- 6 readers -
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