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… hit 87 percent, which Itai Bichler, Head of Global Digital Marketing at SodaStream, found particularly impressive. “Our finish rates are great, which speaks volumes about the quality of the content we’ve been able to create through Contently,” he said. To Bichler, finish rates are the “holy grail” of metrics when it comes to CPG content marketing…
… feel validated, like they’re doing something in return for their community. This feeling of empowerment the user gets after seeing their content posted, not only for the community but on behalf of the business, only reinforces the positive feelings they have. This is a great resource that SodaStream employs incredibly well. Instead of outsourcing…
Advocate marketing platform Crowdly, which refers to itself as the "after-like marketing firm," announced the launch of its Crowdly 2.0 platform, which it said "provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans- driving advocacy, brand loyalty and sales.