Soft Sell

In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach works in opposition to a hard sell.Theorists have examined the value of repetition for soft-sell versus hard-sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive[citation needed]. Soft sell is also less likely to be irritating to consumers[citation needed].
Posts about Soft Sell
  • Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas

    … will see less promotional content in their News Feeds. It prompted Altimeter Group’s Rebecca Lieb to tell the New York Times, “It’s a clear message to brands: If you want to sound like an advertiser, buy an ad.” On social media, the soft sell is the best way to win people over (and reach their News Feeds). An oft-recommended strategy is to apply…

    @ProBloggerin Social- 19 readers -
  • How to Build a Million Dollar Business From Your Personal Brand

    … to him and hired my consulting company for $1,200,000. I wasn’t expecting anything from helping the gentlemen out… I just felt no one should pay to go to an event and get no help. Speaking at conferences – one of the best events I spoke at was an event in San Diego called Traffic and Conversion Summit. I spoke about marketing to over 3,000…

    Neil Patel/ Quick Sproutin How To's- 15 readers -
  • How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign

    … competitors. A spa might share the sorts of products it uses and how they tie into its philosophy of serving customers. Conversations are key. Conversation emails make an ask (or the ask, if the end goal is a sale). Conversation emails mobilize subscribers, asking them to share feedback, share photos of them using the product, make a purchase, etc…

    MarketingProfsin EMail How To's- 4 readers -
Get the top posts daily into your mailbox!