Soft Sell

In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach works in opposition to a hard sell.Theorists have examined the value of repetition for soft-sell versus hard-sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive[citation needed]. Soft sell is also less likely to be irritating to consumers[citation needed].
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