• #SFSNYC: Soleo Announces Version 2.0 of Local Search API

    … With more people using smart phones than ever before, the ability for search engines to handle natural language and understand the intent of the user has never been greater. In 2015, voice search went from zero to 10% of all search volume. Soleo announced the launch of its latest version of the Local Search API at Street Fight Summit 2016…

    Street Fight- 13 readers -
  • Optimizing Your PPC Campaign

    … should use dayparting tactics to ensure their ads run only during the times when their employees are available to answer the phone. In other cases, it may be more effective to pause ad listings during periods when a business is closed. Some merchants may also want to run staggered shifts to fully meet the demand during periods of high call volume…

    Street Fightin Paid Search- 12 readers -
  • 4 Strategies to Increase Pay-Per-Call ROI for SMBs

    … to set parameters for when they would prefer to receive calls, such as location, business type, and day parts. Although rarely discussed, dayparting plays an incredibly important role in the PPC campaign. A campaign for a movie theater may be more effective in the late afternoon and evening, for example, than first thing in the morning. Matching…

    Street Fightin Paid Search- 8 readers -
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