• #SFSNYC: Soleo Announces Version 2.0 of Local Search API

    … With more people using smart phones than ever before, the ability for search engines to handle natural language and understand the intent of the user has never been greater. In 2015, voice search went from zero to 10% of all search volume. Soleo announced the launch of its latest version of the Local Search API at Street Fight Summit 2016…

    Street Fight- 15 readers -
  • Openings and New Hires at Factual, Yext, xAd and ZypMedia

    … like Telmetrics board and shareholders found an ally to help increase shareholder value of the private equity backed company. New Sales Lead at ZypMedia ZypMedia has hired Michelle Savoy to spearhead revenue and lead sales for the programmatic media buying platform for local advertising. Savoy was vice president of sales at Undertone and senior…

    Geoff Michener/ Street Fightin Paid Search Mobile- 22 readers -
  • Optimizing Your PPC Campaign

    … to optimize its campaign to capture more consumers on their mobile phones. Account managers can be a valuable source of information when setting up a successful PPC campaign, since these are the people most knowledgeable about how to maximize the benefits of the individual platforms they represent. Depending on the platform, account managers…

    Street Fightin Paid Search- 14 readers -
  • 4 Strategies to Increase Pay-Per-Call ROI for SMBs

    … This is the first in a series sponsored by Soleo on best practices in pay-per-call advertising. Calls are the new clicks. Particularly within the small business community, where in-store visits and purchases are more important than website traffic, pay-per-call (PPC)campaigns are rising in popularity. Call volume to small businesses is expected…

    Street Fightin Paid Search- 12 readers -
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