• #SFSNYC: Soleo Announces Version 2.0 of Local Search API

      With more people using smart phones than ever before, the ability for search engines to handle natural language and understand the intent of the user has never been greater. In 2015, voice search went from zero to 10% of all search volume. Soleo announced the launch of its latest version of the Local Search API at Street Fight Summit 2016, opening it up to developers to star ...

      Street Fight- 6 readers -
  • Openings and New Hires at Factual, Yext, xAd and ZypMedia

    … will apply directly to Pinterest’s growth initiatives. Internal Promotion at xAd Joining xAd in 2012 as a sales leader, Chad Hickey has assumed the role as chief revenue officer of the location-based mobile marketing company. xAd which raised $50M in 2014 continues to grow and reach over 300M people monthly due to its technology. Growth = Chief…

    Geoff Michener/ Street Fightin Paid Search Mobile- 17 readers -
  • Optimizing Your PPC Campaign

    … has to do with optimization. Businesses that have optimized their PPC campaigns through dynamic call tracking and measurement of analytics are much more likely to report high levels of satisfaction. Some of the best ways for businesses to optimize their PPC campaigns include: Scheduling Ad Play Unless a business has someone answering the telephone…

    Street Fightin Paid Search- 9 readers -
  • 4 Strategies to Increase Pay-Per-Call ROI for SMBs

    … the benefits of a pay-per-call campaign. Dayparting Pay-per-call campaigns that target smartphone users with proximity-based features can generate an even higher ROI when those features are combined with other attributes like time of day, industry, and caller demographics. Some of the latest hyperlocal solutions are providing local merchants with ways…

    Street Fightin Paid Search- 5 readers -
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