• 2 Successful Holiday Strategies for Online Retail

    … on the four leading retail websites. Knowing which products shoppers are on the hunt for allows you to optimize your landing pages, leading to lower cost-per-click for your PPC campaigns. Walmart Cos № Products № Products 1 Xbox One 1 Computers 2 Play Station 4 2 Apple Devices 3 DVD Frozen 3 TV 4 iPad 4 Cell Phones 5 TV 5 Televisions 6 iPhone 6 6…

    Search Engine Watch- 3 readers -
  • Philips Sonicare Gamifies Tooth Brushing With App

    … Working with Achtung!, Philips Sonicare is out with a new app called Brush Busters. The app is designed to help parents master one of the most difficult parenting jobs of them all: getting their kids to brush their teeth properly. The app gamifies the process of brushing one’s teeth by getting kids to help game characters Bjorn Big Tooth…

    Steve Hall/ Marketing Land- 5 readers -
  • Social Media Only Comes in One Speed

    ….” I couldn’t agree more with him. Speed WINS. We’ve seen it happened during the Superbowl where Oreo was able to take advantage of the blackout situation. They were quick enough to respond and they got talked about the most. Recently a similar situation happened where Philips took advantage of Colgate’s PR backlash. Here is a short summary of what…

    Ask Aaron Leein Social- 7 readers -
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