• How publishers manage header bidding: Server-to-server vs. browser-based wrappers

    … by John Donahue, Chief Product Officer, Sonobi For an imperfect technology, header bidding had a big year in 2016. Over 40 percent of the comScore 200 adopted header based technologies. When presented with an opportunity to drive incrementally higher yield by creating pressure on exchanges and traditional waterfall partners–publishers said “yes…

    Digidayin How To's- 28 readers -
  • The good, the bad and the bro-bots of ad tech

    … Great advertising isn’t possible without great ad tech. At the end of the day, media is technology. The best ideas and communications only thrive when they are delivered to the right person, in the right context, at the right time. That’s why it’s ironic that most ad tech companies aren’t great marketers. Too often, ad technology developers come…

    Digiday- 15 readers -
  • How brands are making advertising more human by cutting out the robot middleman

    … Marketers invest a remarkable amount of money – more than $22 billion in 2016 – to create a meaningful dialogue with their most valuable customers. Yet most digital marketing platforms fail to get the job done. In spite of its data-driven promises, the impression-based market still isn’t great at getting a meaningful message to the right person…

    Digidayin How To's- 9 readers -
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