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Great advertising isn’t possible without great ad tech. At the end of the day, media is technology. The best ideas and communications only thrive when they are delivered to the right person, in the right context, at the right time. That’s why it’s ironic that most ad tech companies aren’t great marketers.
… Marketers invest a remarkable amount of money – more than $22 billion in 2016 – to create a meaningful dialogue with their most valuable customers. Yet most digital marketing platforms fail to get the job done. In spite of its data-driven promises, the impression-based market still isn’t great at getting a meaningful message to the right person…