Sonos is a Santa Barbara, California consumer electronics company founded in 2002 by John MacFarlane, Craig Shelburne, Tom Cullen and Trung Mai. The company makes a variety of wireless audio products.
Posts about Sonos
  • 2015 Mobile/Location-Based Marketing Predictions From 10 Experts

    … its due after being included in the new iPhone 6 and 6 Plus. We also saw mobile usage of social media overtake desktop usage. Millennials’ darling, the mobile-centric Instagram, grew to over 300 million active users. And the number of smartphones in the world reached 1.75 billion, which means one quarter of the world has one. (For comparison…

    Aaron Strout/ Marketing Land- 19 readers -
  • Pandora’s priority: Engagement, not new listeners

    … fridge, means Pandora is so well positioned to reach all of those users and convert that attention to time spent with advertising. How many people listen on their fridge? Well, there’s only one fridge [model with Pandora], so I’d have to look it up for you. You can laugh about the fridge, but look at Sonos [speakers]: As people replace…

    Eric Blattberg/ Digidayin YouTube- 8 readers -
  • The soundtracks of agency creative departments

    …-school alarm, a way to tell people to pack up and go home. We polled agency creatives and teams to find out what they were listening to currently, and got them to share their playlists with us. Click to follow each creative department’s playlist on Spotify. Mike Woods, executive creative director, Framestore Playlist vibe: Assertively esoteric…

    Shareen Pathak/ Digiday- 6 readers -
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