• Report: 71% of In-Game Purchases Are for ‘Single-Use’ Items

    … is also important, as Soomla found that 18 percent of players who made their first purchases in a game less than 24 hours after the first time they opened it will make purchases in a second game. Breaking down the specific items users purchase, Soomla found that 65 percent of all game revenue comes from “lifetime” goods, or items players purchase…

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