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    … a one-star to five-star rating, along with a comment explaining the grade–think Uber’s rating system. Asking for feedback is important, but showing that you’re actually paying attention is even more so. When your customers take the time to leave feedback, read it carefully. Train your employees to respond and ask for more details when appropriate…

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  • Understanding the power of owned and earned media in an ‘opt-in’ world

    …? Influence & Co? SmartPak Equine? Sprouts Farmers’ Markets? Greenspring Wealth? Jeni’s Splendid Ice-Cream? Big Ass Fans? Dionne ‘The Social Executive’ Lew? Compete Every Day? Johnny Cupcakes? Queensland Police Service? TopRank Online Marketing? Bellroy? TrinityP3? But there is hope! Get your ‘communications house’ in order and make an effort…

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  • Quiz: What Brand Are You?

    … Warning: This quiz may throw you into the pits of an existential crisis. The post Quiz: What Brand Are You? appeared first on The Content Strategist…

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