Sound Bite

A sound bite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate.
Posts about Sound Bite
  • Simplify Your Content Marketing Strategy with a One-Page Plan

    … and their companies’ success Topics: List topics where the company seeks to position its helpful content. Serving sizes & frequencies Time (to get message across) Words Media 7 seconds 23 Headline, tweet, sound bite, cartoon (daily) 2 minutes 400 Web page, blog, news release, video, infographic (2X/week) 5 minutes 1,000 Magazine article…

    Content Marketing Institutein Content- 28 readers -
  • What’s Next for Content Marketing? You.

    … of the customer journey. OK, so that’s way too pat of a projection for sure. “Design for delight” is an easy, tweetable sound bite … but come on, surely the reality is more complicated. How does this relate to the structure and process in the marketing department? One of the largest challenges we see is that brands have spent the last seven years fully…

    Robert Rose/ Content Marketing Institutein Content- 36 readers -
  • How to Prevent Client Failures in SEO Public Relations

    … creating some core statements about your client’s business. We explored this last month in "8 Essential Steps for SEOs in Planning Online PR." The essence is to: write a set of between six and 10 core statements about the way your client does business craft a "sound bite" that neatly sums up each statement in a quote that trips easily off…

    Ken Mcgaffin/ Search Engine Watchin SEO How To's- 4 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    … client craft their messages. Here’s how: Interview and brainstorm with your client to develop a core set of business statements which describes how they do business, what they see as important, and what makes them unique For each statement, craft a memorable sound bite - a phrase that is memorable, quotable, and sharable Again for each statement…

    Ken Mcgaffin/ Search Engine Watch- 11 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    … or pieces of content that backs up and explains the statement These can then be organized in a spreadsheet with three columns: The core business statements give you a solid foundation for the PR work you do. The sound bites give you ready quotes to include in your press releases or interviews with journalists. The Web pages that back up…

    Ken Mcgaffin/ Search Engine Watch- 9 readers -