Sound Bite

A sound bite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate.
Posts about Sound Bite
  • Simplify Your Content Marketing Strategy with a One-Page Plan

    …, contributed articles, long video (monthly) 20+ minutes 4,000+ White paper, application note, eBook, speech, webinar (quarterly) Calls to action Soft: Watch a video. Read blog, magazine article, or white paper. Hard: Enter demand funnel – read a gated white paper, sign up for a webinar, qualify at a trade show or event. Conclusion Adapt the template…

    Content Marketing Institutein Content- 27 readers -
  • What’s Next for Content Marketing? You.

    … we’re really asking is, “What is our place in the future?” How do we prepare ourselves now so that we’re ready for whatever comes next? In a July 2014 Harvard Business Review article entitled “The Ultimate Marketing Machine,” three authors (who were all part of a larger study called Marketing2020) concluded that in order to meet the challenges…

    Robert Rose/ Content Marketing Institutein Content- 35 readers -
  • How to Prevent Client Failures in SEO Public Relations

    … creating some core statements about your client’s business. We explored this last month in "8 Essential Steps for SEOs in Planning Online PR." The essence is to: write a set of between six and 10 core statements about the way your client does business craft a "sound bite" that neatly sums up each statement in a quote that trips easily off…

    Ken Mcgaffin/ Search Engine Watchin SEO How To's- 4 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    …, create a Web page or pieces of content that backs up and explains the statement These can then be organized in a spreadsheet with three columns: The core business statements give you a solid foundation for the PR work you do. The sound bites give you ready quotes to include in your press releases or interviews with journalists. The Web pages…

    Ken Mcgaffin/ Search Engine Watch- 11 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    … or pieces of content that backs up and explains the statement These can then be organized in a spreadsheet with three columns: The core business statements give you a solid foundation for the PR work you do. The sound bites give you ready quotes to include in your press releases or interviews with journalists. The Web pages that back up…

    Ken Mcgaffin/ Search Engine Watch- 8 readers -