Sound Bite

A sound bite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate.
Posts about Sound Bite
  • Simplify Your Content Marketing Strategy with a One-Page Plan

    …, contributed articles, long video (monthly) 20+ minutes 4,000+ White paper, application note, eBook, speech, webinar (quarterly) Calls to action Soft: Watch a video. Read blog, magazine article, or white paper. Hard: Enter demand funnel – read a gated white paper, sign up for a webinar, qualify at a trade show or event. Conclusion Adapt the template…

    Content Marketing Institutein Content- 28 readers -
  • What’s Next for Content Marketing? You.

    … on the breadth of the relationship by adding touchpoints. Our research shows that high-performing brands do both – providing what we call the ‘total experience’. In fact, we believe that the most important marketing metric will soon change from ‘share of wallet’ or ‘share of voice’ to ‘share of experience’.” It seems clear now that the evolution…

    Robert Rose/ Content Marketing Institutein Content- 36 readers -
  • How to Prevent Client Failures in SEO Public Relations

    … the tongue and can be repeated anywhere publish a piece of content that backs up the statement and will give more detail to a journalist who’s interested One example of this type of content can be found at Warby Parker - here’s a screen shot. Warbyparker.com is a great example of how core statements populate content on the site and throughout the extensive…

    Ken Mcgaffin/ Search Engine Watchin SEO How To's- 4 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    … client craft their messages. Here’s how: Interview and brainstorm with your client to develop a core set of business statements which describes how they do business, what they see as important, and what makes them unique For each statement, craft a memorable sound bite - a phrase that is memorable, quotable, and sharable Again for each statement…

    Ken Mcgaffin/ Search Engine Watch- 11 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    … their messages. Here’s how: Interview and brainstorm with your client to develop a core set of business statements which describes how they do business, what they see as important, and what makes them unique For each statement, craft a memorable sound bite - a phrase that is memorable, quotable, and sharable Again for each statement, create a Web page…

    Ken Mcgaffin/ Search Engine Watch- 8 readers -