Sound Bite

A sound bite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. The term was coined by the U.S. media in the 1970s. Since then, politicians have increasingly employed sound bites to summarize their positions.Due to its brevity, the sound bite often overshadows the broader context in which it was spoken, and can be misleading or inaccurate.
Posts about Sound Bite
  • Simplify Your Content Marketing Strategy with a One-Page Plan

    … As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of B2B marketers have developed a plan. If you lack a written strategy, a one-page plan is a great place to begin. If you have a detailed strategy but struggle to gain…

    Content Marketing Institutein Content- 25 readers -
  • What’s Next for Content Marketing? You.

    … of the customer journey. OK, so that’s way too pat of a projection for sure. “Design for delight” is an easy, tweetable sound bite … but come on, surely the reality is more complicated. How does this relate to the structure and process in the marketing department? One of the largest challenges we see is that brands have spent the last seven years fully…

    Robert Rose/ Content Marketing Institutein Content- 26 readers -
  • How to Prevent Client Failures in SEO Public Relations

    … creating some core statements about your client’s business. We explored this last month in "8 Essential Steps for SEOs in Planning Online PR." The essence is to: write a set of between six and 10 core statements about the way your client does business craft a "sound bite" that neatly sums up each statement in a quote that trips easily off…

    Ken Mcgaffin/ Search Engine Watchin SEO How To's- 4 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    … that back up the statement give you a URL that you can give to an interested journalist who wants to find out more. This simple spreadsheet is a wonderful reference for writing press releases, guest posts, and more. 7. Suggest Doing a Customer Survey Sometimes clients will have extensive research on their markets and customers that they can share…

    Ken Mcgaffin/ Search Engine Watch- 7 readers -
  • 8 Essential Steps for SEOs in Planning Online PR

    … the statement give you a URL that you can give to an interested journalist who wants to find out more. This simple spreadsheet is a wonderful reference for writing press releases, guest posts, and more. 7. Suggest Doing a Customer Survey Sometimes clients will have extensive research on their markets and customers that they can share with you…

    Ken Mcgaffin/ Search Engine Watch- 7 readers -