Sourceknowledge

  • Daily Beast’s Mike Dyer: ‘Our content performs as well as our editorial’

    … Subscribe: iTunes | Stitcher | RSS In an age when publishers are being forced to figure out ways to make money in the digital sphere, the Daily Beast is betting big on content marketing. The mid-sized IAC-owned news and entertainment site eschews traditional advertising, opting instead for a data-driven approach and a global network of content…

    Digidayin Social Content- 11 readers -
  • Vox Media’s president Marty Moe on going beyond the website

    … Subscribe: iTunes | Stitcher | RSS Vox Media — home to digital media brands like SB Nation, The Verge and Eater — has its roots in an era when the website was the disruptive force in publishing. It’s a different time now compared to when SportsBlogs came into existence in 2005. These days, publishers like BuzzFeed and Vox itself reach far more…

    Brian Morrissey/ Digiday- 8 readers -
  • Percolate’s Noah Brier on marketing as a systems problem

    … Subscribe: iTunes | Stitcher | RSS In 2010, Noah Brier was director of strategy at digital agency The Barbarian Group. He noticed something fundamental happening: Clients were in need of far more assets but didn’t have increased budgets. That insight became the seeds of what would become Percolate, a software platform for marketers…

    Brian Morrissey/ Digiday- 8 readers -
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