South By Southwest

  • Localist: Publish, Manage and Promote Your Events Online

    … Electronics Show (CES). They’re even popular in marketing (think MozCon and Hubspot’s Inbound gatherings). Brands like Pepsi and Prudential host events to more deeply connect with consumers and generate brand awareness. For example, Prudential’s 4.01K “Race for Retirement” started out as a consumer-facing running event and quickly grew…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Fusion of Social and Programmatic

    …-commerce officer, captured the catch-22 of this campaign and the silo that exists between channels perfectly at South by Southwest in 2014. “A huge win in a lot of respects, but on the other side of the fence a huge failure because it was only limited to social media and Facebook,” he said. Yes, the campaign was an enormous success, but imagine…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 9 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest. There’s no denying that the company has tapped into something consumers love and, as a result, brands have also fallen in love with Snapchat. As appealing as the results…

    AllFacebook- 14 readers -
Get the top posts daily into your mailbox!