South By Southwest

  • Localist: Publish, Manage and Promote Your Events Online

    … Electronics Show (CES). They’re even popular in marketing (think MozCon and Hubspot’s Inbound gatherings). Brands like Pepsi and Prudential host events to more deeply connect with consumers and generate brand awareness. For example, Prudential’s 4.01K “Race for Retirement” started out as a consumer-facing running event and quickly grew…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 21 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 9 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 13 readers -
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