South By Southwest

  • The Fusion of Social and Programmatic

    … and marketers run into the issue of executing social advertising alone, likely resulting in the need to constantly monitor campaigns and create multiple assets for different platforms. Remember Oreo’s “Dunk in the Dark” campaign that had everyone buzzing about the power of moment marketing? Bonin Bough, former Mondelez International chief media and e…

    AllFacebookin Social Display Facebook Twitter- 19 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … but fizzled and shut down in 2015, Lynley reported. According to Lynley, most of the Math Camp team will join Pinterest, including CEO Paul Davison, who will work across multiple areas at the social network. Lynley pointed out that Shorts had just launched in March. Readers: What are your thoughts on Pinterest’s latest acqui-hire? …

    David Cohen/ AllTwitterin Social- 9 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 13 readers -
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