South By Southwest

  • Localist: Publish, Manage and Promote Your Events Online

    … into a booming marketing campaign for the company because of its success. Then there are events like South by Southwest (SXSW), which bring brands, consumers and performers together. If you’re a marketer, it’s likely you’ve got a budget for events – and with good reason. Ninety-six percent of consumers who have a great experience at an event will be more…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Fusion of Social and Programmatic

    … an incredible 163 percent worldwide since 2013, further illustrating the advantages of being able to reach broad and niche audiences from millennials to baby boomers around key moments that matter in a highly personal and sharable digital environment. The growing interest in social from brands has fueled innovation in advertising and put technology front…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • This One Time, Pinterest Acqui-Hired Math Camp …

    … Math Camp, creator of iOS photo-sharing applications Roll and Shorts (pictured respectively below), was acqui-hired by Pinterest this week, and the two apps will shut down in the next few weeks, Matthew Lynley of TechCrunch reported. The company also developed Highlight, an app that launched with much buzz at South by Southwest in 2012…

    David Cohen/ AllTwitterin Social- 9 readers -
  • Does Snapchat Carry Hidden Pitfalls for Brands?

    … mix of brands including GE, Starbucks, Target and Dunkin’ Donuts has appeared on Snapchat with customized filters. So where’s the problem? The problem is that Snapchat provides no way for brands to monitor or manage the content being created in their name and with their brand’s assets incorporated. This means that there’s no way for a company…

    AllFacebook- 16 readers -
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