• With Meridian, Sovrn Levels the Playing Field For Publishers

    … A long, strange, and ultimately rewarding trip, that’s what many involved in the past ten years at Federated Media, Lijit, and now sovrn Holdings might say. One year ago, give or take, we sold FM’s assets to LIN Media, and created sovrn Holdings, a programmatic data business focused on one mission: to foster an ecosystem where independent…

    John Battelle's Search Blog- 3 readers -
  • Integrations (and Metaservices) For The Win

    …” with Google Docs, YouTube, Trello, MailChimp, and about 100 other services. It creates an intelligent “metaservice” for effective group collaboration outside of its core use case. It’s not easy to make these integrations seem effortless to the consumer, but Slack got it right. Another example can be found in what’s known as the programmatic or adtech…

    John Battelle's Search Blogin Facebook- 4 readers -
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