Sovrn

  • With Meridian, Sovrn Levels the Playing Field For Publishers

    … A long, strange, and ultimately rewarding trip, that’s what many involved in the past ten years at Federated Media, Lijit, and now sovrn Holdings might say. One year ago, give or take, we sold FM’s assets to LIN Media, and created sovrn Holdings, a programmatic data business focused on one mission: to foster an ecosystem where independent…

    John Battelle's Search Blog- 4 readers -
  • Integrations (and Metaservices) For The Win

    … noticing these integration-driven businesses, I saw them everywhere. Sure, Facebook and Google (and all the platforms) have been integrators forever, but they fail to solve more specific and/or bespoke problems inherent to individual use cases. Across online marketing, for example, tools like AppBoy, ZenDesk, and MailChimp lead with their metaservice…

    John Battelle's Search Blogin Facebook- 5 readers -
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