Sovrn

  • With Meridian, Sovrn Levels the Playing Field For Publishers

    … science – understanding the reams of data the network throws off each day, and putting it to work for its 20,000+ publishers. And it’s that focus on data science that has led to sovrn’s latest crowning achievement: The launch of meridian, sovrn’s completely rethought publisher platform. Meridian is a cooperative data-driven platform. So what does…

    John Battelle's Search Blog- 4 readers -
  • Integrations (and Metaservices) For The Win

    … and forth between partners, and when that happens, money gets made. Adtech and data businesses that have acquired a lot of integrations, like Acxiom, AppNexus, OpenX, and sovrn, are valuable precisely because those integrations take a lot of time. If a large, well heeled tech business wanted to enter the adtech industry, they’d have to buy their way…

    John Battelle's Search Blogin Facebook- 5 readers -
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