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  • 10 Email Tracking Metrics You Should be Monitoring

    … was the click-through rate? It’s calculated by taking the number of unique subscribers who clicked on a campaign and dividing it by the unique number of subscribers who opened the email. This is an important metric because it quantifies the engagement with each campaign. Conversion Rate – So you got them to click, did they actually convert? Conversion…

    Douglas Karr/ Marketing Technology Blogin EMail- 41 readers -