Spam Filter

  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    … Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • What is the CAN-SPAM Act?

    … United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act. While it’s been over a decade… I still open my inbox daily to unsolicited email that has both false information and no method to opt-out. I’m not sure how effective the regulations have been even with the threat…

    Douglas Karr/ Marketing Technology Blog- 14 readers -