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The following blog post was written by GB Heidarsson for the eDataSource blog. You can see the original post here. A spam trap is an email address maintained by an ISP or a trap provider, to detect poor practices in list management, list acquisition and deployment behaviors. Emails sent to these addresses never get opened or clicked-on.
…, syntax, domain and other errors. Doing something as simple as sending to an old list where a particular threshold of email addresses bounces can set off their threshold. That’s not malicious. Not to mention bots out there pushing SPAM trap email addresses through systems every day to try and catch you. The irony, in my opinion, is that I believe…
… Why does email deliverability matter? According to the 2015 Email Data Quality Trends Report by Experian, 73% of marketers reported having issues with email deliverability. Return Path has reported that over 20% of legitimate email goes missing. Undoubtedly, businesses encounter problems with deliverability, and that negatively impacts the bottom…