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… on different device types more similar than would be the case if users had to type out their full queries. Regardless, click share by device should not affect smartphone strategies, because the differences are so small. Taking a look at sales per click (SPC), every character length bucket had a lower SPC on smartphones than on desktop, though…
It’s been nearly two months since Google rolled out the release of mandatory close variant matching for all exact and phrase match keywords, much to the concern of RKG and others in paid search. Taking a look at the overall impact of this change, we are starting to see slight shifts in the makeup of Google traffic.